case study

read the article titled “How Barbie Lost her Groove,” by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:

• Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
• Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction.

Your response should be two pages in length, not including the title page or reference page. You are required to cite at least one article