case study
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Case Study - Spanx
Listen to the podcast from "How I Built This" on Sara Blakely (inventor of Spanx) and submit three "lessons learned."
The "lessons learned" should be big picture concepts. Think of the ways that Sara Blakely used creative marketing, or what she saw as the difficult aspects of getting a new product off the ground. Consider how you (or another entrepreneur) can learn from this example. Were there mistakes that she made that you would be wise to avoid?
Link to podcast: http://one.npr.org/?sharedMediaId=493169696:493311384
Be sure to follow the formatting and other requirements described in the homework submission guide.
8 years ago
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