Case Study 10.1 week 7

Please read the uploaded Case Assignment 10-1 (“Coca-Cola India”) in Corporate Communication and respond to the questions below:    

• What are the key problems that Gupta should focus on in the short term and in the long term? 
• What is your recommendation for Coke’s communication strategy? 
• Who are the key constituents? Could Coke India have avoided this crisis?