case mkt



Case 1: First, please watch the Linkedin Learning video “Marketing, publicity, co-op advertising”: 

and then please read the article below and summarize your reading and idea and provide specific business examples to illustrate the value of various advertising in the business market.

Article: Yan, R. (2010). Cooperative advertising, pricing strategy and firm performance in the e-marketing age. Journal of the academy of marketing science, 38(4), 510-519

    • 16 days ago
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