Case Discussion
Briantorrado15This short video is about the Hollywood Madison Group (HMG), a full-service agency specializing in matching celebrities with corporations. After viewing the video case (located in Module 3) as many times as you wish, there are discussion topics for you to think about.
2- Based on this video case, describe ONE advantage of using celebrities in commercials and infomercials. Please provide your opinion regarding this point-of-view.
1- Based on the video case, describe the role that celebrities have tended to play in advertising campaigns in the US.
3- Describe the process HMG uses to match celebrities with their client companies based on the information provided in this video case history.
The video link is below MUST SEE
https://online.fiu.edu/videos/?vpvid=e86a1bc39a5c44fc90baaeceffa48293
7 years ago
7
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advertisingandcelebrities01.docx- advreport.pdf
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