Case Analysis—Part III: Strategy Selection and Evaluation

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  • Exercise 5A: Develop Hypothetical PepsiCo Strategies on p. 160
  • Exercise 5C: What Strategies Should PepsiCo Pursue in 2014? on pp. 160–161
  • Exercise 6A: Perform a SWOT Analysis for PepsiCo on pp. 197–198
  • Exercise 6C: Develop a SPACE Matrix for PepsiCo on pp. 198–199
  • Exercise 6D: Develop a BCG Matrix for PepsiCo on p. 199
  • Exercise 6E: Develop a QSPM for PepsiCo on p. 199
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