Case Analysis #4 (International Business Management)

Case Analysis #4 

1. Reread the      Management Focus “Two Men and a Truck” in Chapter 14 and address these two      questions: 

• What are some      of the factors that Two Men and a Truck focus on prior to entering a      market? Are there other market attributes you could suggest?
• Why is it that      localized names such as “Two Blokes and a Lorry” did not appeal to the      decision-makers at Two Men and a Truck?

1. Reread the      Opening Case “Procter & Gamble Remakes Its Global Supply Chains” in      Chapter 15 and address these two questions: 

• Reflect on      Procter & Gamble’s strengths in global supply chain management as well      as its personal care and home care products businesses. Which strength do      you feel is more important to the future of the company? 
• What are      Procter & Gamble’s strategic suppliers? Why are they so important to      the company? How do the suppliers benefit from the relationship?

1. Reread the      Opening Case “Fake News and Alternative Facts” in chapter 16 and address      these two questions. 

• Discuss the      collection of big data and the associated use of targeted advertising. How      is it beneficial to businesses? How do you feel about it as a consumer?
• Do companies      like Facebook have an ethical responsibility to limit the dissemination of      fake news and alternative facts? Explain your position.