Case Analysis #3 (International Business Management)

Case Analysis #3 

1. Reread      the Country Focus “Quantitative Easing, Inflation, and the Value of the      U.S. Dollar” in Chapter 10 and address these two questions: 

• What      does the 2010 purchase by the Federal Reserve of $600 billion in U.S.      government bonds tell you about U.S. fiscal policy? What was the Federal      Reserve trying to accomplish?
• Why      did the Federal Reserve receive so much criticism for its policy of      quantitative easing? Do you agree with the critics? Was the policy simply      mercantilism in disguise?

1. Reread      the opening case “Red Bull, A Leader in International Strategy” in Chapter      12 and address these two questions: 

• How      would you describe the strategic positioning of Red Bull? Can you think of      any other company that has followed a similar strategy? 
• Discuss      the marketing strategy used by Red Bull. How has its association with      extreme sports events made it easier for it to create a global product and      global image? 

1. Reread      the Management Focus “General Motors on the Upswing” in Chapter 13 and      address these two questions: 

• Why      did GM enter into a joint venture with SAIC when the company decided to      begin operations in China? Do you think GM could have been successful on      its own?
• How      has the relationship between GM and SAIC developed over time? Would you say      this is a successful joint venture?