case analysis

•Use 1” margins, 12ppt font style and size, appropriate tone and strategies

•Single spaced

•Do not plagiarize the prompt

1)  WHO is the decision-maker 

2)  WHAT is the underlying problem and a little background about the case (context) and the decision maker’s goal in solving the problem (what does he/she need to do solve the problem)

•Include all parts necessary for case analysis:

1) identify the issue and the problem statement ( a short sentence which contains only 1 problem)

2) analyze the problem

3) develop 2 alternative solutions. each alternative must have pros and cons.

4) between 2 alternatives, make a recommendation, and explain why choosing it.