Case Analysis 2 page

In your groups, you will analyze the Starbucks case.  The case can be found in the  "12 Most Popular Cases" which is in Connect.  YOU MUST READ THE CASE IN THE TEXT - NOT INFORMATION FROM THE INTERNET.

You  will refer to page 460 of the text - How to Conduct a Case Analysis and you will analyze Starbucks based on the Strategic Management Process - Analysis, Formulation and Implementation (AFI).  Please refer to  pages 461-463
Analysis

1. Perform an External environment analysis
    analyze the points listed on page 461