case 5-2

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Access this discussion forum to discuss the following case: P&G Japan- The SK-II Globalization Project. View the video related to the case before attempting the discussion.

Address the following questions:

  1. Should Paolo recommend to the beauty-care GBU that Sk-II become a global brand? Is it a good idea?
  2. What should Paolo's expansion strategy be in the rolling out SK-II? Which county should be the priority? China, Uk, or Japan?

http://online.fiu.edu/videos/?vivoId=098963854eff4dab9f7dbc5be48e87da



    • 8 years ago
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    kim woods
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