CASE

Now that you've read the Disney in France Case (PDF) you will need to answers the questions below.
If you wish to view the rubric, select the gear icon on the upper right hand corner and select "Show Rubric" from the drop-down menu.

Element 1:

Answer the following in a well written comprehensive answer (no less than 350 words).

1. What does Disney sell and what is their business formula...in other words, what in their management systems, etc, is key to their delivering their product?
2. What changes did they make in France? Do these changes make sense based on your answer to question #1?
3. What do you recommend Disney do to deal with the issues they face in France?

Element 2:
Cite a concept/idea/data from the chapter we are covering this week to support your answer. Include the page number in parenthesis and make sure it is clearly explained what you are referring to within the text.