Capstone3

JWI 599: Business Analytics and Capstone

Assignment 4

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. JWI 599 – Assignment 4 (1244) Page 1 of 3

Assignment 4: Board Presentation Due: Monday, 9:00 am (eastern), Week 11 (18% of Your Course Grade) Overview You’ve been working hard, and you have gained a lot of insight into your organization. You have:

 Formed a hypothesis about an area of opportunity to drive meaningful growth (Assignment 1)  Collected and analyzed relevant data to validate your hypothesis (Assignment 2)  Delivered a clear outline of your strategic plan to your Board (Assignment 3)

In completing this work, you’ve taken a close look at the internal and external environments, you’ve examined the financials and determined what is needed to accomplish your plan and what the payback should look like, and you’ve looked at the current people and structures in light of what it will take to execute your plan. Now, there’s just one item left to address – convince the Board to give you the go- ahead. This week, you’ll make your pitch! Remember, you will be making an “ask” in your presentation, so always answer questions in your presentation before your audience has an opportunity to raise them. Instructions Your presentation must be well-organized, compelling, and delivered with the executive presence expected of a leader. You should make use of PowerPoint or other visual tools as part of your presentation to support your delivery. There is no required sequence or organization for your content. You must decide how you wish to begin, advance, and conclude the presentation. However, you must ensure that you address the “Board Questions” you received from your professor in your Board Brief feedback. If there are data that are important in presenting your plan, you must reference these in your presentation, but do NOT waste your opportunity in front of the Board by delivering a “data dump.” Judiciously referencing key data to support your position is a demonstration of your depth of knowledge and your capability as a leader, but analytics alone will not win the day. Your presentation will require you to:

• Present persuasively, logically, and clearly

• Address the following required content areas: 1. Questions received in your feedback from your Board Brief 2. Plan outline and benefits 3. Data collected and analysis overview 4. Competitive and market advantage to be gained from your plan 5. Financials – addressing both costs and benefits 6. Risk and mitigation plan 7. Conclusion/recommendations

JWI 599: Business Analytics and Capstone

Assignment 4

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. JWI 599 – Assignment 4 (1244) Page 2 of 3

• Demonstrate your executive presence using supporting infographics and delivery to convey

confidence, conviction, energy, and passion

• Dress and speak appropriately, and exhibit effective body language and mannerisms, tone, and mastery of the content…just as a great leader would

• Assume the role of a “salesperson” asking for funding and permission to proceed by leveraging data and storytelling to articulate the value, costs, and benefits to the Board

Formatting and Submission Requirements

1. Use the Zoom video tool 2. Your maximum length is 5 minutes 3. IMPORTANT: Submit only the .mp4 format version of your saved file 4. Your presentation must include PowerPoint or other visual support tools 5. Your slide deck is not to exceed 15 slides

JWI 599: Business Analytics and Capstone

Assignment 4

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. JWI 599 – Assignment 4 (1244) Page 3 of 3

Rubric: Assignment 4

CRITERIA Unsatisfactory Low Pass Pass High Pass Honors

1. Stays in time and within the slide limit Weight: 10%

Exceeded time limit by more than 3 minutes and/or included 21 slides or more

Exceeded time limit by 2 to 3 minutes and/or included 19 to 20 slides

Exceeded time limit by 1 to 2 minutes and/or included 17 to 19 slides

Exceeded time limit by 1 minute or less and kept within 15 slides

Stayed within 5- minute presentation time and 15 slide limit

2. Addresses all area as described in assignment instructions Weight: 50%

Addressed 3 or fewer of the required content areas

Addressed 4 of the required content areas

Addressed 5 of the required content areas

Addressed 6 of the required content areas

Addressed all 7 of the required content areas

3. Makes good use of visuals to support clear transitions and highlight key points in the presentation Weight: 20%

Ineffective or irrelevant use of visual materials to support presentation

Minimal use of visual materials to support presentation or overuse of data- heavy slides and charts that were not clear or which made reasoning and flow difficult to follow

Good use of visual materials to support presentation; no use of data-heavy slides or charts that were unclear; contained occasional examples where visuals did not support a clear storyline and/or transition points in the presentation

Very good use of visual materials to support presentation; no use of data-heavy slides or charts that were unclear; supported a clear storyline and smooth transitions from one point to another

Excellent use of visuals ensured that all parts of the story were clear and contributed to a presentation that was engaging and easy to understand, allowing the reader to focus on what is being presented

4. Persuasive delivery of strategic plan, demonstrating strong executive presence Weight: 20%

Strategic plan was not persuasive; delivery lacked confidence, demonstrated poor eye contact, vocal control, pacing, and/or appropriate focus on key points

Portions of the strategic plan were persuasive, but overall delivery was unconvincing, demonstrating lack of confidence, poor eye contact, vocal control, pacing, and/or appropriate focus on key points

The strategic plan was persuasive; delivery was solid, but unremarkable; no critical shortcomings in vocal control or eye contact; appropriate focus on key points

The strategic plan was very persuasive and well-supported; delivery was strong with good use of eye contact and vocal control; excellent use of timing and intonation to draw attention to key points

The strategic plan was exceptionally well-presented and contained strong evidence that convinced the Board the presenter is the CEO with the right plan and the leadership skills needed to get it done