Capstone Project Assignment Part 2

Work on the second part of the 4 part project, which builds on Project Part 1 (attached). Using the same company of choice from project part 1 (attached) that is proposing an expansion opportunity overseas, conduct research on the country. Specifically focus on the culture and cultural exchange. For the culture, review the web site http://geert-hofstede.com/ to compare the cultural differences between the countries. Identify the cultural differences and consider the cultural exchange. In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning.

Identify the following:

• Cultural differences
• Cultural exchange
• Distribution Methods

Submission Requirements:

Submit a two- to three-page Word document using 12-pt. font and APA format