Cap Ip2

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 Situational Analysis of the Selected Case Study Company

Continue the case study Sonic Automatic. add the following items, including Porter’s five Cs analysis (i.e., customers, competitors, company, collaborators, and climate):

  • Describe the customers (current and potential).
  • Identify the product(s) and distribution systems.
  • Prepare an internal (controllable factors) and external (noncontrollable factors) environmental scan.
  • Analyze the competitive advantages.
  • a list of 3–5 opportunities for improvement using the SWOT process.

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    • 2 years ago
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