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Background of the subject topic

It can be argued that organisations can generate greater effectiveness in a diverse, rapidly changing global environment by encouraging agreement on shared values and by jointly creating visions, goals, and strategies, both internally and externally. Organisations can foster trust, collaboration, equality, participation, shared values, visions, and goals, which can be perceived as core strategic elements of organisational activity in a global field of action. Agreement and commitment can be maintained through dialogue by;

- Focusing on common concerns, identifying shared needs, and conflict resolution amongst the key stakeholders

- Encouraging self-reliance, problem solving and united action by the management practitioners, and

- Sharing important experiences and producing a synergy of perception, intellect and emotion with those who are impacted most.

In this way organisations can represent a more flexible, inclusive, human way of working, with increased opportunity for leading more satisfying working lives amongst their own employees. Strategic changes of various types and nature have been introduced in this regard and implemented extensively in business organisations in recent times 

Assignment Tasks

You have already been asked to complete a range of seminar-based research and reflections on the strategic changes undertaken by MALAYSIA AIRLINES over the last decade, and the associated change management practices/problems in different contexts. 

This particular assignment takes the format of an assessment portfolio, comprising 2 main parts:

PART 1: A research report, with a word limit of 1,500, on one of the particular MALAYSIA AIRLINES change program implemented in the recent decades (post 2006). (40%)

More specifically, you need to provide accounts in this report on the following:

• Internal and external contextual factors which      influenced the introduction of that particular change programme at MALAYSIA AIRLINES
• An outline of the management strategy used by the      managers and leaders concerned to execute these strategic changes.
• The actual challenges and difficulties      experienced by the MALAYSIA AIRLINES      management team in managing these changes. 

PART 2: An academic report, of a 2000 word limit, evaluating the implementation and resistance of the change management approach implicated in Part 1, from one of the three stakeholders’ perspectives: MALAYSIA AIRLINES management team, MALAYSIA AIRLINES employees concerned, customers and the respective national government (60%) 

This report needs to clearly identify:

• Core issues relating to the change itself and associated      change management strategy at MALAYSIA      AIRLINES  in that context. (These      should be outlined against appropriate theoretical frameworks or      conceptual discussions, with linkages between theoretical explanation and      the practical events to be made explicit).
• Specific concerns and problems drawing from a      particular stakeholder’s point of view. (You must demonstrate your      awareness of the practical change management issues at MALAYSIA AIRLINES based on your      chosen program).
• Advised approaches/recommendations for overcoming      resistance to change, relating to your chosen stakeholder’s concerns and any      other anxieties.