Can someone assist with this Week 4 assignment 1

Assignment 1: Part A: Your Marketing Plan

Due Week 4 and worth 200 points

At the end of this course, you will have created a marketing plan for  a hypothetical product-based company. Each assignment focuses on a  different section of the overall marketing plan. For Assignment 1, you  will compile information on the company’s background information, an  environmental analysis, your company’s short and long-term goals, and a  SWOT analysis.

For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
2. Develop an environmental analysis that includes competitive,  economic, political, legal, technological, and sociocultural forces.
3. Determine the primary and secondary target markets for your company.  Next, analyze the primary and secondary target markets that you  identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
4. Decide the main goals that you would like to achieve within the next  year (short term) and the mains goals that you would like to achieve  within the next five (5) years (long term). Determine the most  appropriate ways to measure both short- and long-term goals. Note:  Consider the following metrics: tracking downloads of Website content,  Website visitors, increases in market share, customer value, new product  adoption rates, retention, rate of growth compared to competition and  the market, margin, and customer engagement.
5. Develop both a SWOT analysis and needs analysis for your product.  Each analysis should examine four (4) strengths, weaknesses,  opportunities, and threats for your company.
6. Use at least four (4) academic resources as quantitative marketing  research to determine the feasibility of your product / service. These  resources should be industry specific and relate to your chosen product /  service. Note: Wikipedia and other Websites do not qualify as academic resources.