Caketastic transition from Wholesaling to Retailing

 I need a PROBLEM EXPLORATION part ONLY. MLA format, 2 pages.

 Caketastic are transitioning from wholesaling to retailing, so their challenge is how to uniquely position themselves in the retailing market (e.g., figuring out what exactly customers need, what products to keep from their long list of existing cake products, how to incorporate coaching service into the retailing business).

  caketastic website
https://caketasticonline.com