BW4

Complete the business periodical assignment (the article you select must be from 2018 or newer.)  

Select an article from Business Week, Forbes, or Wall Street Journal that you think describes a strategic initiative for a company in a case where a company is pursuing some type of international strategy (Chapter 7) Answer these questions above for that company and be specific. 

 What specific strategy was selected? Explain the difficulties in implementing the strategy or the reason managers said the strategy was selected.  Based on what you know about the company, was this a good strategic move? Why?