Buyer Persona Market Segmentation

 

Scenario

You are assigned to create a buyer persona for business using at least ten (10) segmentation variables (demographics, geographics, psychographics and behavioural 
elements).

Your business, Good Edi (www.good-edi.comLinks to an external site.), may target more than one market, and if so, focus on what you think is the largest target market.

A buyer persona is a description of an individual from a specific segment. It assists marketers in creating marketing strategies, whether a new promotion, a new product, a new pricing strategy or any strategic marketing tactic.

Your buyer persona must include:
- Name, picture of the buyer, DOB, profession and income of the buyer.
- Bio of the buyer.
- Brand preferences.
- Communication channels utilised.
- Aspirations, lifestyle.
- Any additional factor that you find relevant to the brand of your choice.

Below are some websites and samples to inspire you. Search the Internet for a ‘buyer persona template’ to find a suitable one for you.

• https://xtensio.com/user-persona/Links to an external site.
• https://optinmonster.com/how-to-create-a-concrete-buyer-persona-with-templatesexamples/Links to an external site.
• https://blog.filestage.io/effective-buyer-persona-template-free-download/Links to an external site.
• http://www.digitalmarketer.com/blog/customer-avatar-worksheet/Links to an external site.

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