"Buy This, Not That"

Look up this to write discuss: Watch the video below titled “Who are millenials?” (4:50).

Marketing to Millennials by Chelsea Krost

• Click here to view the video if not appearing or playing correctly above.
• Then, analyze the key factors that should be included in a marketing communications strategy aimed at Millenials. 
• Analyze the specific buyer behavior that would influence Millenials to make a purchase. 
• Include examples to support your analysis.