BUSN 460 Individual Mini Case

Mini-Case Assignment (Individual In-class Presentations)

Students will be responsible for selecting a country and developing individual mini-case analyses assessing the feasibility of business development in the country of their choice along with sensitivity to the gospel message.

Students will need to share their findings in a short (5-10 min) presentation supported by presentation slides (Prezi, Sway, Canva, PowerPoint, or any other presentation software of your choice) Your work should incorporate at least 10 external references and at least 1 full Bible verse. Make sure to incorporate your references within your presentation as well as include a reference page on the last slide. 

 

Questions to Address:

1. What would make this country an attractive market in which to enter?
2. Discuss formal institutions such as legal, political, and economic systems of the country. How do they differ compared to the US?
3. Discuss informal institutions.
   1. Discuss cultural differences between the country of your choice and the US. Use Hofstede insights and high-/low- context cultural measures.
   2. What are some of the customs, traditions, and business etiquette norms that affect business practices?
4. If you wanted to start trading with this country, businesses in what industry do you think will benefit the most from expanding into this country?
5. Look into current news and analyze the 5 environmental forces, aka CREST, as they apply to your chosen industry and country. Do trends in CREST factors present opportunities or threats for expansion?
6. If you were to want to start trading with this country in your chosen industry, what type of entry strategy would you suggest? Why?
7. What opportunities and limitations are there for communicating the gospel of Jesus Christ? Will a Christian-owned business be at an advantage or a disadvantage? What would be a focus for prayer (hint: Operation World)?