Business Strategy 3

Read “Excellent Strategic Management Showcased: Priceline.com Inc.” As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:

§ What are Priceline’s internal strengths and weaknesses?

§ Who are Priceline’s competitors?

§ Do you see Priceline’s strategy as effective or ineffective? Why?

Your case study must be at least one and a half pages in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.