Business Service Marketing Paper

(One post total worth a maximum of 50 points each) 2000 word minimum

The objective of this assignment is to build upon the content of the textbook by comparing and contrasting two local service providers.  This assignment will require you to evaluate, analyze, and then compare, and contrast a service-based business, based on the topics and schedule listed below. This will be posted to ILearn.

You are required to evaluate, analysis and then compare and contrast the following issues:

    What service was done well by each of the service provider? Elaborate and point out several specific examples.

    For each service provider, what aspects of this services had a positive influence on your perceptions of the overall service experience? and similarly, what aspects of this service experience had a negative influence on your perceptions of the overall service experience? explain your answer in detail

 Which of the following characteristics (color, lighting, shapes, sound, smell) in each of the service providers physical evidence influenced your customer experience? 

What other aspects of the physical evidence were present?

How did each providers use their physical evidence as a differentiator? To enhance the customer’s experience? To facilitate service delivery?

    What recommendations would you make to improve the customer service experience?  Please provide one for each service provider.

  Select One   

FastFood Restaurant (Non-Drive Through) Restaurant (non-fast-food) Automobile service (i.e. oil change service)