BUSINESS RESEARCH METHOD

Please read the article – Customer Surveys Are No Substitute for Actually Talking to Customers – and then write an essay. The following table lists the items you may want to cover in the essay. 

Item What It is Evaluation Research topic * What is the research topic? * Is it important and relevant? Concept & Definition * What is (are) the major concept(s) * Are the definitions clear and accurate? * Do the definitions make sense to you? Sampling * Is there a sampling frame? * What sampling method?  Or how is it done? * Sample size enough? * Sampling frame okay? * Sample representative? Measurement * How they measure the major variables? * Is the measure reliable? * Is the measure valid? Conclusion * Making sense to you?