Business research for Decision making

This DB has three parts:

1. Writing a mission statement requires focus and should inspire not only the employees within an organization but the customers, suppliers and community as a whole.  What are the nine basic components of a mission statement? Why is it important to include as many of these components as possible in a company’s mission statement? 
2. There are many  analytical tools and techniques available for companies to gauge not only  where they stand within the industry but to also assess their sustainability and competitive advantage within the marketplace.  Why  do you believe it is an important step within a strategic planning process  to conduct a SWOT analysis?  How can a VRIO help an organization? 
3. Describe a  situation when a TOWS matrix framework would be appropriate.

3 to 4 paragraphs is good..it is only for the discussion board post. this not an essay.

with references please

Thank you