business research analysis

1. Malhotra, N. K. (2010). Marketing research, an applied orientation. (6 ed.). Upper Saddle River, New Jersey: Pearson College Div. ISBN-10: 0136085431 ISBN-13: 978-0136085430 

• Malhorta: Chapters 13
• Lecture: Week 6
• Link (website): Marketing Research Standards

Activity Instructions
Complete Internet and Computer Exercise 2 in Chapter 13 of the text.  This assignment is to be completed individually, not with a partner.