business research analysis

Activity Instructions
Your assignment for this Week is Case 2.2: Baskin-Robbins:Can it Bask in the Good 'Ole Days? on page 783 of the text.

Read the case and answer only the Critical Thinking Questions. 

You may work individually or in teams of 2 if you wish. If you work as a team of 2, put both of your names on the cover page and each submit the assignment. 

Writing Requirements (APA format)

• Length will vary
• 1-inch margins
• Double spaced
• 12-point Times New Roman font
• Title page with topic and name of student

 Malhotra, N. K. (2010). Marketing research, an applied orientation. (6 ed.). Upper Saddle River, New Jersey: Pearson College Div. ISBN-10: 0136085431 ISBN-13: 978-0136085430