Business Plan Project- Phase 4

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I’m doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed.

I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target market.

United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. I’ve chosen to market Dialysis Centers. (I will attach this assignment, so you’ll have the information needed to revise, and finish the 5 phases for this project).

This plan will include 5 phases which will be broken up. The phases are:

Phase 1: Executive Summary

Phase 2: Company Profile & Industry Overview

Phase 3: Service Overview, Competitive Analysis, Marketing Mix

Phase 4: Service Delivery Plan and Human Resources Plan

Phase 5: Financial Statement and Balance Sheets

However, we are on phase 4 of this project, which is Service Delivery Plan and Human Resources Plan

Phase IV: Service Delivery Plan and Human Resources Plan

1. Service Delivery Plan

• Outlines the method by which your service will be delivered to clients or customers

• It is a statement of what resources are needed in terms of both personnel and other assets to be delivered.

• Outlines the critical points in the clinical service delivery process

What to Include:

Service delivery methodology: what methods will your organization use to deliver services-this can be an outline
Flow Chart of delivery service, delivery sequence, and timing requirements

Human Resources

1.Organizational Structure/staffing Plan