BUSINESS PLAN FOR A CAR RENTAL BUSINESS IN THE CITY OF MARBELLA (SPAIN)

THIS ASSIGNMENT NEEDS TO COVER ALL THE FOLLOWING POINTS( TABLE OF CONTENTS) , AND ALSO AT THE END NEED TO HAVE A FEW NAMES THAT COULD BE USED FOR THE COMPANY AND A LOGO FOR IT 

NEED TO HAVE ALSO THESE FOLLOWING TABLES

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Table 22. Pension Balance Year 1 .......................................................... 117

Table 23. Pension Balance Year 2 .......................................................... 118

Table 24. Cash balance Year 1. ................................................................ 121

Table 25. Cash Balance Year 2. ................................................................ 121

Table 26.Profit and Loss Account for Year 1. ......................... 122

Table 27. Profit and Loss Account for Year 2. ......................... 123

Table 28. Classification of Ratios used. ........................................... 125

Table 29. Results of Ratios ..................................................................... 126

Table 30. NPV and IRR results. ................................................................ 131

Table 31. GANTT Diagram .................................................................... 132

THIS ARE THE TABLE OF CONTENTS THAT NEEDS TO COVER

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TABLE OF CONTENTS

1. INTRODUCTION ........................................................................................ 8

1.1. Summary ............................................................................................. 8

1.2. Purpose of the TFC and justification of the related subjects .... 9

1.3. Objectives ........................................................................................... 12

1.4. Methodology ...................................................................................... 13

2. BACKGROUND AND INITIAL SITUATION ............................................... 16

2.1. Introduction ..................................................................................... 16

2.2. Motivation for TFC. The idea ............................................................ 20

2.3. Approach to the sector .................................................................... 22

2.4. Epilogue .............................................................................................. 38

3. STRATEGIC ANALYSIS ...................................................................... 40

3.1. Introduction ..................................................................................... 40

3.2. Macro-environmental analysis: Political-legal factors. Factors

factors. Socio-cultural factors. Technological factors ......... 40

3.3. Micro-environment analysis: Porter's 5 forces ...................... 48

3.4. SWOT-CAME Matrix .......................................................................... 53

3.5. Analysis of direct competition ................................................. 59

3.6. Epilogue .............................................................................................. 62

4. OPERATIONS AND PROCESSES ............................................................... 64

4.1. Introduction ..................................................................................... 64

4.2. Location ...................................................................................... 76

4.3. Plant layout ...................................................................... 81

4.4. Processes and operations .................................................................. 82

4.5. Epilogue .............................................................................................. 90

5. ORGANISATION AND HUMAN RESOURCES .......................................... 92

5.1. Introduction ..................................................................................... 92

5.2. Legal and fiscal form ........................................................................ 92

5.3. Mission, vision and values ................................................................... 97

Job analysis ................................................. 98 5.5.

5.5. Organisation chart ................................................................................... 100

5.6. Epilogue ............................................................................................ 101

6. MARKETING PLAN ......................................................................... 102

6.1. Introduction ................................................................................... 102

6.2. Segmentation and target audience ................................................. 103

6.3. Marketing Mix ................................................................................. 105

6.4. Extended service ........................................................................... 110

6.5. Afterword ............................................................................................ 114

7. ECONOMIC-FINANCIAL PLAN ....................................................... 116

7.1. Introduction ................................................................................... 116

7.2. Balance Sheets ................................................................... 117

7.3. Profit and Loss Account ................................................ 122

7.4. Analysis of ratios ............................................................................ 124

7.5. Investment plan. NPV/IRR ........................................................... 129

7.6. Implementation schedule. Gantt. .............................................. 131

7.7. Epilogue ............................................................................................ 134

8. CONCLUSIONS ................................................................................... 136