Business plan

Concept introduction

This conceptual innovation product in the hotel industry is similar to a combination of traditional movie viewing functions and traditional hotel functions. It can be called an event hotel. This hotel will first have the functions of accommodation, catering and banquets of a traditional hotel. On this basis, the lower floors of the event hotel will be added with movie halls that can accommodate different people. Each movie hall is equipped with a giant screen, booths, Coffee tables, dining tables, coffee break and snack stations, etc. Event hotels cater to the crowd gathering function of major events, including various sports competitions, e-sports competitions, online performances and other attractive public events. Whenever a big event is about to happen, event hotels can be arranged in advance in advance Conduct pre-surveys and open reservations online and offline to determine the approximate number of people gathering for this event, select an appropriate viewing hall based on the number of people, and make pre-judgements for room reservations. Take this year's World Cup as an example. When the schedule of the World Cup is determined, the event hotel can initiate pre-surveys and reservations online and offline. Taking a certain game as an example, we can arrange fans of different teams in Different viewing halls, that is to say, one viewing hall can accommodate fans of the same home team. Next, the viewing hall will be decorated as the home team of the team, so that fans even at a long distance can still experience the experience. The warm atmosphere of attending a home game. As an emerging hotel concept, event hotels not only provide a common venue for watching games, but also provide a social platform for the public and a place of belonging for people with common interests.

Targeted market

The main target market of event hotels is all young football fans and fan groups in developed cities in China. There are several reasons for choosing them as the target market of event hotels. First of all, since China is still affected by the COVID-19 entry and exit restrictions, and many major international events are not held in China, Chinese fans and fan groups mainly watch major events online. In other words, China The number of online game viewing groups is huge. Secondly, event hotels focus on developed cities, not only because developed cities have more fans and fans, and the number of potential customers is larger, but also because developed cities have better cultural and international levels. This group is very important for major international events. , e-sports, concerts, etc. have higher acceptance and demand. Last but not least, among all age groups, our event hotels focus more on the younger group. This is because first of all, the young group prefers group activities and social activities, which coincides with the original intention of our event hotel design. Together, our event hotel not only provides young people with a venue to watch the game, but also provides them with a social platform for people with the same interests and hobbies. Young people gather together because they like the same star and support the same team. . At this point, the need to watch games has become part but not all of a young person's needs. What attracts them more will be social needs and group activity needs. Secondly, compared to other age groups, younger groups tend to have more energy, and they are more willing to stay up late to watch their favorite games and pay for them. Finally, young people tend to be better at using social media and like to share. That is to say, when a person in a small group with a common hobby learns that there is a product like an event hotel, he will choose to inform his friends and bring them here Watching the game together, this kind of communication speed and publicity effect is not only low-cost, but also very efficient. To sum up, the target market of our event hotel is positioned at all young football fans and fan groups in developed cities in China.

Source of income

The operating income of the event hotel has the following parts, namely hotel room and catering income, tickets for watching major events, sponsorship and investment promotion, and sales. The first is the hotel's traditional room and catering income. It is worth mentioning here that our event hotel provides catering and tea break services during the game watching process, which is also a considerable income for the hotel's catering department. The revenue from game viewing tickets can be divided into separate sales of tickets and bundled sales of tickets and hotel rooms. In addition to the preferential policy of membership system, try to ensure that the rooms and tickets are sold together to avoid the situation where the sales volume of tickets is much greater than that of rooms. Condition. Part of the sponsorship and investment promotion comes from the cooperation between enterprises. For example, during the World Cup, we can cooperate with several major sports brands to name them, and give them the right to sell jerseys and souvenirs in the hotel to collect sponsorship fees. In addition, our event hotel itself can also carry out sales activities of viewing products, cultural and creative products and surrounding areas, which will also generate a lot of sales revenue.

Marketing model

The marketing model of event hotels mainly has three parts, namely online and offline combined marketing, cooperative marketing and customer marketing. First of all, use a marketing model that combines online and offline to increase visibility, bundle game tickets with rooms on a membership basis, or sell series ticket packages based on events to ensure customer loyalty. Secondly, interact with other companies, such as sports companies, hotel reservation companies, cultural product companies, etc. Cooperation with sports companies is reflected in the fact that the event hotel can give the sports company the right to sell during the event. In return, the sports company can give the event hotel coupons or related benefits when selling sports products, increasing the visibility of the event hotel. Finally, there is customer marketing. Since our target market is young people, event hotels need to capture the characteristics of young people who like to use social media and like to share, so that customers can become our promotional channels.

Concept introduction

This conceptual innovation product in the hotel industry is similar to a combination of traditional movie viewing functions and traditional hotel functions. It can be called an event hotel. This hotel will first have the functions of accommodation, catering and banquets of a traditional hotel. On this basis, the lower floors of the event hotel will be added with movie halls that can accommodate different people. Each movie hall is equipped with a giant screen, booths, Coffee tables, dining tables, coffee break and snack stations, etc. Event hotels cater to the crowd gathering function of major events, including various sports competitions, e-sports competitions, online performances and other attractive public events. Whenever a big event is about to happen, event hotels can be arranged in advance in advance Conduct pre-surveys and open reservations online and offline to determine the approximate number of people gathering for this event, select an appropriate viewing hall based on the number of people, and make pre-judgements for room reservations. Take this year's World Cup as an example. When the schedule of the World Cup is determined, the event hotel can initiate pre-surveys and reservations online and offline. Taking a certain game as an example, we can arrange fans of different teams in Different viewing halls, that is to say, one viewing hall can accommodate fans of the same home team. Next, the viewing hall will be decorated as the home team of the team, so that fans even at a long distance can still experience the experience. The warm atmosphere of attending a home game. As an emerging hotel concept, event hotels not only provide a common venue for watching games, but also provide a social platform for the public and a place of belonging for people with common interests.

Targeted market

The main target market of event hotels is all young football fans and fan groups in developed cities in China. There are several reasons for choosing them as the target market of event hotels. First of all, since China is still affected by the COVID-19 entry and exit restrictions, and many major international events are not held in China, Chinese fans and fan groups mainly watch major events online. In other words, China The number of online game viewing groups is huge. Secondly, event hotels focus on developed cities, not only because developed cities have more fans and fans, and the number of potential customers is larger, but also because developed cities have better cultural and international levels. This group is very important for major international events. , e-sports, concerts, etc. have higher acceptance and demand. Last but not least, among all age groups, our event hotels focus more on the younger group. This is because first of all, the young group prefers group activities and social activities, which coincides with the original intention of our event hotel design. Together, our event hotel not only provides young people with a venue to watch the game, but also provides them with a social platform for people with the same interests and hobbies. Young people gather together because they like the same star and support the same team. . At this point, the need to watch games has become part but not all of a young person's needs. What attracts them more will be social needs and group activity needs. Secondly, compared to other age groups, younger groups tend to have more energy, and they are more willing to stay up late to watch their favorite games and pay for them. Finally, young people tend to be better at using social media and like to share. That is to say, when a person in a small group with a common hobby learns that there is a product like an event hotel, he will choose to inform his friends and bring them here Watching the game together, this kind of communication speed and publicity effect is not only low-cost, but also very efficient. To sum up, the target market of our event hotel is positioned at all young football fans and fan groups in developed cities in China.

Source of income

The operating income of the event hotel has the following parts, namely hotel room and catering income, tickets for watching major events, sponsorship and investment promotion, and sales. The first is the hotel's traditional room and catering income. It is worth mentioning here that our event hotel provides catering and tea break services during the game watching process, which is also a considerable income for the hotel's catering department. The revenue from game viewing tickets can be divided into separate sales of tickets and bundled sales of tickets and hotel rooms. In addition to the preferential policy of membership system, try to ensure that the rooms and tickets are sold together to avoid the situation where the sales volume of tickets is much greater than that of rooms. Condition. Part of the sponsorship and investment promotion comes from the cooperation between enterprises. For example, during the World Cup, we can cooperate with several major sports brands to name them, and give them the right to sell jerseys and souvenirs in the hotel to collect sponsorship fees. In addition, our event hotel itself can also carry out sales activities of viewing products, cultural and creative products and surrounding areas, which will also generate a lot of sales revenue.

Marketing model

The marketing model of event hotels mainly has three parts, namely online and offline combined marketing, cooperative marketing and customer marketing. First of all, use a marketing model that combines online and offline to increase visibility, bundle game tickets with rooms on a membership basis, or sell series ticket packages based on events to ensure customer loyalty. Secondly, interact with other companies, such as sports companies, hotel reservation companies, cultural product companies, etc. Cooperation with sports companies is reflected in the fact that the event hotel can give the sports company the right to sell during the event. In return, the sports company can give the event hotel coupons or related benefits when selling sports products, increasing the visibility of the event hotel. Finally, there is customer marketing. Since our target market is young people, event hotels need to capture the characteristics of young people who like to use social media and like to share, so that customers can become our promotional channels.