Business Performance and Strategy Assessment

Question:

‘Rapid changes in technology, the challenges of meeting climate change targets, the disruption of Covid-19 and much more – surely the notion of a sustainable competitive advantage to produce a steady stream of profits is now obsolete.’ Critically evaluate this statement, drawing on relevant academic literature and company examples.

1. Word limit: 2000. 

2. You should have Introduction, Body of part, Conclusion.

3. Harvard Style for citations.