Business Negotiation

Write a 2,300 - 2,700 word paper discussing the failed negotiation between Starbucks and Kraft. Using the following outline 

1. Introduction

2. Background of the Starbucks and Kraft Dispute

3. Literature Review on Failed Negotiations

4. Analysis of the Failed Negotiation

●  Origins and Nature of the Conflict

●  Negotiation Strategies Employed

●  Points of Contention

5. Consequences of the Failed Negotiation

●  Impact on Starbucks

●  Impact on Kraft

6. Alternative Strategies for Better Outcomes

7. Conclusion

Need at least 10 sources 7 of which are academic