Business Marketing Exam 1

 

Scenario:  You conduct research to assess the reliability of four new types of home electronic communication devices. You provide a sample of each of the communication devices in four homes and you measure reliability, in hours, after 60 days. Because you want to test the mean reliability of each device type and to assess the differences in means if they exist, what research analysis would be most appropriate here?

1.Regression

2.ANOVA

3.Non-parametric

4.t-test

5.None of the above