Business Management Assignments : 3 Tasks 3000 words due 1 week ,$50 non-negotiatable

Business Management Combined Assignment: 3 Tasks consisting 2 papers + 1 presentation

Requirement: zero plagiarism, work contents MUST include all topics / pointers given on the right column as shown in the attachments.

Assume that you are the Entrepreneurship and Innovation Manager with responsibility for International marketing of a selected organisation. You have been asked to prepare a report to explain the role of international marketing to other managers in your organisation. 

Task 1 

 Explain why firms develop international marketing, and prepare a PESTEL analysis of a chosen foreign market for identified products/services. 

 Generate ideas for an innovative product or service. Focus on the following key steps: 

o Idea generation, opportunity evaluation with SWOT analysis 

o Market research for the new idea and new product/service planning 

 Devise an outline marketing plan for a foreign market. Your plan should include your objectives, the marketing mix, and consideration of relevant ethical and environmental issues. 

International Marketing Management, Entrepreneurship and Innovation 

Task 2 

 Evaluate international marketing research techniques for a chosen market, and explain methods your choice of for entering that market. Your response should show consideration of: 

o The choice of distribution channels for export of identified products/services 

o Analysis of how foreign investment decisions are made. 

 Identify, then evaluate a target market for the new product (see task 1) and select an appropriate market segment. 

 Construct a sound business proposal for the new product/service. 

 Individually, or in groups, prepare and deliver a presentation for a business pitch for the new product/service. 

Task 3 

 Carry out an environmental audit of a selected organisation and evaluate its strategic position, using PESTEL and 5 Forces analyses. 

Entrepreneurship and Innovation

Assignment Word Count 

Task 1 1500 words 

Task 2 Presentation, with notes, maximum 20 slides 

Task 3 1000 words