Business Management

INCORPORATE THE SUGGESTIONS AND COMMENTS I MADE ON YOUR ASSIGNMENTS INTO YOUR FINAL BUSINESS PLAN PROJECT. I WAS LENIENT WHEN GRADING THE ASSIGNMENTS AND BUSINESS PLAN DRAFT SECTIONS. If you touched on the subject I awarded points. You will need to be more specific and spot on to earn the points on your Business Plan Project. Remember those assignments were drafts, this is the FINAL PROJECT.

Small Business Management

Business Plan Project - Designed by Jim Snooks

Paper Guidelines

Typed

Cover page.

Professional appearance.

Include some pictures and or graphs.

Follow outline provided. Title each section and sub section.

Any plagiarized papers will receive a zero. This paper is to be written by you, you

can not cut and paste anything from a from a website. If you use industry statistics, you should document the source of this

information within the text of that section.

You must submit an electronic copy via Canvas.

Project Overview

The purpose of this project is to familiarize yourself with the format and type of information included in a business plan. You

will be required to come up with a start up business (approved by the instructor) and examine all aspects of that business.

The business plan is a starting point for launching a business, and often required if outside financing is needed. You may look

at this document as a type of “blue print”. A business plan forces potential entrepreneurs to examine issues and items, which

must be addressed. Your paper must include a loan component.

Project Requirements

Cover Page, Table of Contents and Statement of Confidentiality (10 pts)

The cover page must include potential company name and the names of the potential business owners. The statement of

confidentiality should be the second page, followed by the table of contents with page numbers.

I. Executive Summary (20 pts)

A one page description of the business, including the most important points from each of more detailed sections below.

Include brief financial information.

II. Product or Service Description (25 pts)

1. Clear and detailed description of the product or service.

2. Mission Statement

3. Bio of principal owner(s)

III. General Marketing Plan (40 pts)

1. Industry Characteristics

General Industry analysis and overview. Include statistics. Document source.

Define the specific industry

2. B. SWOT Analysis (chart format, lead into with text)

3. Business Target Market or Markets

Include demographics and geographic area. Why does this target market, make sense?

4. Competition (Products, specific firms, addresses and description of

competitors operations) Identify direct and indirect competitors.

IV. Sales and Marketing Strategy (30 pts)

1. Product/Service

Specific list of products and or services offered.

2. Place

Where and how is your product or service sold?

What will your store look like and what image will it project.

Include your CRM.

3. Price

How much will your product be sold for and why will that price point be a success?

Pricing strategy. Specific prices of products and services.

4. Promotion

How will you promote your product or service to the public?

Your promotional plan. Be very specific.

V. Operational Plan (30 pts)

1. Team/Roles and organizational structure

Organizational chart if needed.

Hours of operation

2. Form of Ownership

Why this form makes sense. Justify your decision.

3. Business Location

Specific location. Why location makes sense? Include map.

4. Material Sources for Product or Services

Specific suppliers and sources.

5. Short term goals (include 1st year financial goals)

6. Long Term goals (include 5th year financial goals)

VI. Financial Plan (45 pts)

1. Sales Forecast Assumptions

2. Payroll Cost Projection (You must have employees)

3. Projected Income/Expenses

Include first year cash budget statement, detailing projected sales and expenses by month.

4. Financing

How will you fund your business? What is your plan for repayment. A loan must be involved and include specific repayment

details. Provide amortization table.

If you use the Excel file below to create the Amortization table, include screen print into your Word Document assignment.

Amortization Table

Download Amortization Table

5. Projected Start up cost.

What start up cost will you incur? Give specific details and costs in chart format. You must build out a space, You cannot say a

space is move in ready.

VII. Appendices.

Any other useful information