Business Launch Plan: Part I

Throughout this course, you will be creating a Business Launch Plan, which will bring together much of what you have learned throughout the Digital Entrepreneurship MBA program. For your first assignment, you will complete Part I of your plan using the Assignment 1 template document provided in the Blackboard course. The template is divided into three sections. In the first section, you will identify the name of your business and describe the market size, potential, and main competitors. Next, you will describe the unique selling proposition (USP) and your business concept/idea. After that, you will complete the Target Market Info section of the plan, which is adapted from Chapter 6 of Start Your Own