Business Finance - Operations Management Assignment 3 - CX - GenAI

Albright Cancer Centers (ACC) provide comprehensive care to cancer patients.  ACC integrates traditional medical treatments with therapies focused on enhancing patients’ physical and mental well-being to empower patients throughout their treatment journey.   ACC is experiencing technical failures in the customer service system that are impacting the experience of patients and their families, and creating barriers to the delivery of care.  The head of Tech Operations is exploring the potential of deploying AI to address the immediate problems and position ACC for future success.