Business finance - management week 1 assignment 2

SummaryREVIEWInformationHM.docx

Summary REVIEW

In this first module, you examined various strategic planning tools, including using Porter’s 5 Forces and Generic Strategies to identify and create competitive advantage. You also studied the budgeting process and developed a focused budget for your product lines in the Capsim Simulation.

The Capsim computer simulation began with training and two practice rounds, followed by your first competition round. Hopefully, you made good use of the training, but if you have questions, a User’s Guide in HTML (online Guide) or PDF formats can assist. On the Capsim home page (Dashboard), click “Help & Support” at the top.

In the simulation, remember what you want to do for each product, at the minimum, is to make incremental increases to Performance (Pfmn) in R&D and incremental decreases in Size in R&D. You will also note that the Price Range in the Customer Buying Criteria decreases slightly every round. You calculated Size and PFMN in the “Perceptual Map – Ideal Spots” training segment, but here’s a refresher. If you look at how those numbers changed between Rd.0 and Rd.1 (See pp.5-9 in the Courier, Customer Buying Criteria), you can figure out how much those changes should be. Remember to focus on the customer and the Perceptual Map drift!

Assignment2InstructionsHM.docx

Assignment 2: Develop a Competitive Strategy

Instructions

Background

In your business program, you have learned how operations relate to business strategy and how to manage business operations based on a global supply chain with diverse and geographically dispersed suppliers and customers. In this module, you will analyze your company’s performance and develop strategies for your products in the different market segments in CAPSIM.

Instructions

This lesson, you will analyze your company’s performance and develop strategies for your products in the different market segments in CAPSIM. Write a paper that addresses the following:

· Use this week’s course readings and supplemental readings to define SWOT and Porter’s 5 Forces. Describe how your company performs on the four dimensions of SWOT and the five dimensions of Porter’s model.

· Use the Customer Buying Criteria section of the Courier to assess what customers demand. What are the projected changes in customer demands?

· Use the Balanced Scorecard and financial measures to analyze your company in the simulation to identify three items in each of the four SWOT categories. Then, review your company in CAPSIM relative to the other five companies in the simulation to identify each of Porter’s 5 Forces.

· Choose one of Porter’s generic strategies for one of your five products in your company in the simulation. Explain the appropriateness of the generic strategy relative to the Five Forces and SWOT analyses.

Length: 2-3 pages (not including title page, executive summary, and references).

Resources: Supplement the course readings with at least two additional scholarly sources from 2020 to present. You have learned to search for and use scholarly articles throughout the program.

The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the university’s Academic Integrity Policy.