Business Finance - Management HOMEWORK

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Instructions

Rather than hiring a professional marketing research organization, brands sometimes do their own research internally. In the Case Study for Module 2, you will examine marketing research conducted internally at 5 Star Windows.  

View this YouTube video "5 Star Windows: Market Research Case Study" from Worcester Enterprise, September 13, 2016. https://youtu.be/D0QOSqQQMrw?si=HkObmbgmtJxNn12s

Answer the following:

· What are the types of marketing research used by 5 Star Windows and why?

· How valuable is marketing research to 5 Star Windows and why?

· What other types of marketing research might 5 Star Windows find beneficial?

· To what extent has marketing research assisted in the success of 5 Star Windows?

Prepare your Case Study using Microsoft Word.

Very Important - Review the Course Outline, Rubrics, and APA material under Student Resources, to go over expectations regarding assignment guidelines. See Laurie’s Calendar under Student Resources for due dates.

Click on "Submit to Dropbox" to submit your assignment. 

Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. 

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Instructions

This assignment should discuss the following:

How communications, the National Incident Management System (NIMS) and planning are utilized to properly conduct crisis management operations.  Include examples of incidents from the case studies in the Howitt and Leonard Managing Crises text and  other sources that illustrate your paper's position.  Your writing should identify both the "do's" and "don'ts" associated with these concepts.

Your paper should draw  conclusions and make  recommendations concerning lessons to be learned in developing an Emergency Operations Plan  and implementing the Incident Command System (ICS).

You must support your report and recommendations by using both the course textbook (Howitt and Leonard, Managing Crises) cases and external research. Your external research must be credible and come from authoritative sources, preferably from peer-reviewed (refereed) publications. You must include a minimum of four  (4) course-external references. (Note: If you are unfamiliar with 'peer-reviewed' publications, see the module provided in the Course Resources).

All submissions must include the following technical components:

A cover or title page.

Length: A body of text, between 1,500 and 2,000 words (about 6-8 pages double-spaced, 12-point font).

A reference page containing all resources used in your paper. References cited at the end of the report must be cited in text to illustrate how they were used.

Written in APA Style.

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Instructions

You must complete a short assignment which describes, assesses and critiques  a government response to a  crisis incident  and provides an outline of recommended improvements to an  emergency operations plan for a similar future incident.

For this assignment, do not use  any of the  crisis incidents read about in the Howitt and Leonard casebook.

The incident you report on should be a  current or historical event (no more than 5 years old) at  the local or state level (no higher than the state level).

 You should use the course materials and external research to help inform your assessment, critique, and recommendations.

Your report should be produced as a 6-8 slide (e.g., PowerPoint) presentation.

Your report should:

Provide a synopsis of the  incident. What occurred? When? Who was involved? Wat parties or agencies? What was the impact of the event? Who was affected and how was the incident managed?

Describe if/how the event was handled in terms of Crisis vs. Consequence management.

Was the  'Incident Command System' used? Was it effective?  If not, why do you think it was not?

Was there a local or state response plan? If yes, was it followed? Effectiveness? If no plan, what are your recommendations for plan development?

Conclude with a critical review of the lessons learned and the actions taken at the government level to respond to and recover from  the incident.

Be sure to include a slide with references used and how they were used.

Case 1 Assignment – J2025

Complete the textbook readings for Module 1 and the video on The Marketing Research Process.

Watch this Video: https://youtu.be/_FGUkxn5kZQ?si=1gbWrxM6_9T3Azjw

Based on the premise that marketing research may have helped Starbucks avoid failure in Australia, the task is to apply what you have learned from the textbook (especially Chapter Three: The Marketing Research Process and Defining the Problem and Research Objectives). Imagine you are a Marketing executive at Starbucks and the C-suite is asking you why things are going so poorly for the brand in Australia. You decide marketing research is required to address their questions and take corrective action. Your task is to discuss Steps One, Two, and Three from the Marketing Research Process described in Chapter Three by answering the following questions. You should write the submission as if you are discussing the case for marketing research to your boss. To develop your submission, use what you learn from the video as well as the readings from Module 1 to complete this Case Study. 

· As a Marketing executive at Starbucks, you believe that the brand should conduct marketing research to determine why the brand is failing in Australia.  Using  Step One: Establishing the Need for Marketing Research in the Marketing Research Process as a guide, outline the reasons why you believe marketing research is required before launching the brand in Australia.

· Focusing on  Step Two: Define the Problem in the Marketing Research Process, define the problem. What have you recognized as the problem? What is the background to the problem? What are the decision alternatives? Formulate the problem statement.

· Focusing on  Step Three: Research Objectives in the Marketing Research Process, outline five to ten research objectives.  

Prepare your Case Study using Microsoft Word. Review the Course Outline under Student Resources, to go over expectations regarding assignment guidelines. 

See the Rubric under Student Resources to learn how to earn maximum points. 

See Laurie’s Calendar under Student Resources with events and due dates.

Click on "Submit to Dropbox" to submit your assignment.

Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book.

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Instructions

Click on the attachment below for a description of your final project. It consists of developing a survey, conducting a t-test and writing a report. Under Student Resources, see Laurie's Calendar for the due date, the Rubric for how to earn maximum points, and the Course Outline for expectations.

DO NOT wait until the last minute to start this project.

Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book.