Business Finance - Management assignment

 

Assignment Instructions

Step 1: Review the Research Scenario

Use the following scenario:

Scenario:
A mid-sized apparel brand wants to understand customer satisfaction with its online shopping experience. The company plans to use a survey to inform website improvements and marketing strategy. The target audience includes recent customers who made a purchase within the last 6 months. The research budget is limited, and results are needed within four weeks.

Step 2: Design the Sampling Plan

Create a sampling blueprint presentation that includes the following components:

1. Target Population
   
   • Clearly define who the study aims to represent.
2. Sampling Frame
   
   • Identify how participants will be accessed (e.g., customer email list, app users, panel).
3. Sampling Method
   
   • Choose an appropriate sampling method (e.g., random, stratified, convenience).
   • Briefly explain why this method fits the research goal.
4. Sample Size Recommendation
   
   • Recommend a sample size.
   • Justify your decision using factors such as confidence, feasibility, and cost.
5. Tradeoffs & Limitations
   
   • Identify at least one tradeoff or limitation of your sampling approach.
6. Cite a minimum of 3 APA formatted sources that support your ideas. 

Deliverable

• 4-6 slide presentation 
• 3 APA formatted sources