Business excellence - due in 6 hours

In less than 300 words, explain how emirates airline tracks and assesses its customers’ needs, requirements and satisfaction levels, and manages customer relationships to enhance loyalty. Describe two (2) areas where improvements in that category can be made by emirates. Discuss two (2) corresponding future initiatives that the emirates should undertake in order to avoid similar quality issues. Relate the two (2) initiatives to two (2) of Deming’s 14 points.