Business case using data (file attached)

You are the EMEA Sales Leader. Based on sales performance across 2014, 2015, 2016 and 2017, you are tasked with allocating an additional 20% of EMEA Salespeople across the 4 EMEA regions (DACH, South, North and UK).

In coming to a conclusion as to how these additional headcount should be allocated across EMEA, please;

1) Analyse the attached dataset containing sales performance and headcount data, and highlight the key performance trends, including highlights and challenges.
 

2) Based on the analysis of the Sales performance and headcount growth, outline how you would allocate the headcount across the regions for 2018, outlining the key rationale for your decisions.