Business & Finance NSM Assignment- Slide 5 & 6

Company: Nike

Objective
Apply the concepts of the North Star Metric (NSM) and first-level input metrics to your chosen business. This exercise is designed to translate your business’s unique value proposition into measurable, actionable indicators. Important: You must use the same business selected for the previous three assignments. The use of AI tools is allowed to support your research and analysis.

Assignment Details

• Main Deliverable: A one-slide presentation created using the attached template.
  • Part 1: Provide detailed answers to the three key questions for defining your NSM.
  • Part 2: Present a diagram illustrating the NSM along with the corresponding first-level input metrics (KPI tree).
• Template Requirement: Slide 5 should be broken down into two slides- Left side is Slide 1 and Right side is Slide 2

Instructions

1. Business Consistency
   
   • Requirement: Use the same business you selected for the previous assignments.
   • Overview: Provide a brief overview of the business, highlighting its value proposition and what differentiates it in the market.
2. Define the North Star Metric (NSM) 10 points
   
   • Key Questions: Answer the following to establish your NSM:
     • Primary Benefit:
       What is the primary benefit that your product or service delivers to customers?
       Describe the fundamental value customers receive from your offering.
     • Key Action:
       What action do users take when they truly experience this value?
       Identify the behavior that demonstrates customers have achieved the intended benefit.
     • Measurement:
       How can you measure that action in a quantifiable way?
       Define a concrete, numerical method for tracking this action (e.g., using rates, counts, or specific performance indicators).
3. Identify Input Metrics 10 points
   
   • Task: Select the main operational metrics that directly influence your NSM. These will form your KPI tree and provide actionable insights into business performance.