Business & Finance - Marketing HOMEWORK

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Instructions

Background

Although there are many key performance indicators, this assignment aims to focus on KPIs that would benefit and support new product launch strategies. For this assignment, you will identify KPIs for pricing, promotions, and overall success. 

Instructions

An essential role for marketing managers is communicating how to measure the success of innovative product launches and creative marketing strategies. Your CMO has asked your team developing the new product to explain the KPIs used to measure success in a monthly meeting. 

· For the two pricing strategies you discussed in Week 5, identify two performance metrics, one for each strategy. 

· Consider your promotional strategy in Week 5. What is a performance metric that will be applicable to the strategy? 

· What metric will you use to measure overall success? 

Length: 3-5 slides excluding title and reference pages, including  audio for each slide. Use a different layout, color scheme, style, graphics, and fonts. This project should look nothing like your previous presentations or Infographics. 

References: Include a minimum of 3 scholarly references. 

The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University's Academic Integrity Policy. 

When applicable, conduct a Turnitin pre-check, upload your completed assignment, and click the Submit to Dropbox button. 

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Background

You are the leader of a marketing team leading a new innovative product launch. In this role, Your company has requested to interview you to explain the importance of innovation and how it leads to organizational success, even when current strategies have been productive. Develop a podcast about innovation and how it benefits organizations.  

Instructions

In your podcast, you will: 

· Define innovation;  

· Compare innovation and creativity; and 

· Explain how innovation leads to organizational growth and success   

Length: Create a podcast of 8 – 10 minutes duration. Also, provide the script (2-3 pages) in APA format. 

References: Include a minimum of 3 scholarly references. 

The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University's Academic Integrity Policy. 

Additional Resources

Kaltura User Guide: 

https://knowledge.kaltura.com/help/kaltura-capture-overview

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Background

For this assignment, create a strategy to include marketing innovation sustainability in your organization. As part of a program to encourage sustainability across the company, your CEO has requested you to share with the organization how your new product creates a positive impact. You will be asked to launch a CSR initiative with your new product. Consider if you would benefit from developing an initiative that positively affects the environment, social practices, or both. 

Instructions

For this assignment, create a strategy to include marketing innovation sustainability in your organization. You will be asked to launch a CSR initiative with your new product. Consider if you would benefit from developing an industry that positively affects the environment, social practices, or both. 

Research CSR programs from existing companies and consider a strategy you would like to apply to your company and new product launch. Then, prepare a memorandum for the Vice President of Marketing outlining the new initiative and how it affects your marketing plan. Your memo should be structured as follows: 

1. Overview. Provide a 1-2 paragraph overview of the entire memo. This section is best written after you have completed the remainder of the content, similar to an executive summary. 

2. Innovative product. Discuss your innovative product, its current promotional strategy, and target market 

3. CSR initiative. Introduce your new CSR initiative and how it changes the vision and mission of your company. If it does not change the vision or mission, discuss how it aligns with your company's current vision and mission. 

4. Target Market. Discuss how the new CSR initiative changes your target market. If it does not change your target market, discuss how your CSR initiative aligns with and benefits your existing target market. 

5. Promotional Strategy. Discuss changes you will make to your promotional strategy to align with your new CSR initiative. 

Length: Podcast to be 4 - 6 minutes. You should not go over 6 minutes. 

References: Include a minimum of 1 scholarly resources referenced in the podcast. 

The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to National University's Academic Integrity Policy. 

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Background

Your company will embark on an innovative product development initiative in the coming year to maintain its competitive stance. This innovation will remain within the present family of products (no product diversification planned). In preparation, you have been tasked to explore the various pricing strategies that should be considered. Discuss two pricing strategies you would think for new product market entry. Be sure to include value pricing as one of your strategies. 

For this assignment, you will use your knowledge of the marketing mix to develop a marketing strategy. In this assignment, you will do the following: 

· Compare two pricing strategies, 

· Discuss promotional strategy, and  

· Clearly identify the target market   

Instructions

· You have been informed that you will also be tasked with developing your promotions for your innovative product launch. Which of the promotional mix elements will you include and why?  

· Identify no more than three elements. What will your clear, consistent, and compelling message be for your innovation? 

·  Identify a budget you are likely to be given for your promotional campaigns. How will you allocate your total budget amongst the three elements? Clearly explain the allocation. 

· How will your intended target segment purchase your innovative product? Where or how can they shop for it? Briefly explain. Describe your target segment.  

· Your discussion should include information on their demographics, lifestyles, purchasing power, buying patterns, etc. 

· Pick two competitors to evaluate the similarities and differences in their marketing strategy approach. Indicate the differences in product, price, promotional mix (along with the budget if available), and place (where available). You may want to share the information in a table. 

Length: 2-3 pages, not including title page and reference 

References: Include a minimum of 3 scholarly references. 

The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University's Academic Integrity Policy. 

When applicable, conduct a Turnitin pre-check, upload your completed assignment, and click the Submit to Dropbox button. 

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Background

For the signature assignment, you must develop a Marketing Plan for a new product launch. You've been hired as the Chief Marketing Officer (CMO) for a fast-growing company launching a new product or service. The CEO has tasked you with creating a New Product Marketing Plan.

Select a real company/organization that interests you and identify the new product or service you want to focus on. Consider what you've learned in the course and your instructor's feedback. Be creative with the company and product you focus on, but be thorough and detailed when covering the ten assignment descriptions below. 

Instructions

Include the following items in your marketing strategy:  

1. The Executive Summary – Provide a concise outline of your marketing strategy here. 

2. Background – Concisely share your (i) business goals, (ii) marketing goals, (iii) financial goals, and (iv) challenges. 

3. Market Analysis – Concisely describe your (i) strengths, (ii) weaknesses, (iii) opportunities, and (iv) threats. Also include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact your market (e.g., economic, seasons, etc.) 

4. Target Audience – How many different segments will you target? 

5. Describe each segment's demographics, lifestyles, purchasing power, buying patterns, etc. 

6. Competitive Analysis – who are the competitors? 

7. Innovative Product description 

8. Pricing Strategy – select the most appropriate from the two discussed in week 5. 

9. Distribution Strategy – share what you discussed in Week 5 assignment. 

10. Promotional Strategy (including the message) – share what you discussed in Week 5 assignment. 

Compare your marketing strategy with the strategies of the two competitors you discussed earlier in the course. Evaluate the similarities and differences in their marketing strategy approach with your developed strategy for your innovative product. Use a table to display your findings. 

Length: 8-10 pages, not including title and reference. 

References: Include a minimum of 5 scholarly references. 

The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University's Academic Integrity Policy. 

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Background

Consider a company you'd like to work for or admire and the family of products your company offers to the marketplace. If you are not part of a company, choose one to work with. As the marketing manager, you will create and present a competitive analysis to your department regarding how competition drives your product development. 

In no more than one paragraph, describe the company and what the product offerings are. For example, does your company produce consumer electronics? Perhaps, it is in the clothing industry? Could it be in consumer consumables, e.g., beverages, snack foods, etc?

Understanding the competition and the market environment is pivotal to developing an innovative product. Misunderstanding the market or the competition may lead to a lack of product-market fit and the inability to compete. In this assignment, you will: 

· Identify your company and its products 

· Analyze your competition through SWOT analyses, and 

· Apply that knowledge to develop your company strategy. 

Instructions

Identify two of your competitors and name them.  

· For each competitor, conduct a SWOT analysis, i.e., determine (i) their strengths, (ii) weaknesses, (iii) opportunities, and (iv) threats, using the template included in this week's resources. 

· Discuss your findings. 

In your ongoing effort to gather marketing intelligence on your competitors, include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact the market you three companies compete in (e.g., economic, seasons, etc.) 

Note that parts (a) and (b) focus only on your competitors. 

· Now consider your own company. 

i. How many different segments are you targeting with your present product offerings? 

ii. Describe each segment's demographics, lifestyles, purchasing power, buying patterns, etc. 

Length: 2 - 3 pages, excluding cover and reference pages. 

References: Include a minimum of 3 scholarly references. 

The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University's Academic Integrity Policy. 

When applicable, conduct a Turnitin pre-check, upload your completed assignment, and click the Submit to Dropbox button.

PLEASE WRITE ABOUT MY COMPANY IMPACT HEALTH SHARING THAT I AM APART OF. Here Is the link. https://www.impacthealthsharing.com/ competitors is health insurance companies such as blue cross and blue shield.

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Instructions

Background

You are a marketing manager tasked with developing training for new hires and interns. You learned your Chief Marketing Officer (CMO) believes in linking marketing strategies with innovation to create successful initiatives and wants this information to be aligned throughout the company.  

The marketing mix is important to organizational success. Product, price, place, and promotion ensure successful product or service innovations. In this assignment, you will observe the following: 

· Discuss the 4P’s;  

· Identify the most important “P”; and 

· Discuss the relationship between marketing and innovation 

Instructions

Reflect on the readings for this week. Then, develop a PowerPoint presentation in which you will explain the answers to the following questions. 

a. What are the four elements of the marketing mix? Describe each aspect in detail. 

b. Of the four elements, which is the most important? Why? 

c. Can innovation succeed without marketing? Explain. 

Length: PowerPoint slide deck with 4-6 slides with notes (75 words per slide), excluding cover and references pages. Make sure the stylistic elements would be appropriate for a company presentation.  

References: Include a minimum of 3 scholarly references 

The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University's Academic Integrity Policy. 

When applicable, conduct a Turnitin pre-check, upload your completed assignment, and click the Submit to Dropbox button.