Business & Finance HOMEWORK
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files (5)LED605WeekfourReflectiveEssayInstructions.docx
LED605WeekFourFinalPaperInstructions.docx
MKT523WEEK4READINGS.docx
MKT523Module4Assignment8instructions.docx
MKT523Module4Assignment7instructions.docx
LED605WeekfourReflectiveEssayInstructions.docx
Week Four Assignment - Reflective Essay
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Instructions Read the two sections in subprocesses. Write a 2 pages reflective essay on a reading or a video that made you pause, take some notes and revise your way of seeing concerning leadership, power dynamics, and conflict resolution situations. |
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LED605WeekFourFinalPaperInstructions.docx
Week Four Assignment - Course Paper
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Instructions The Best and Brightest Consulting, LLC has hired you and is especially interested in the MS in Organizational Leadership degree that you have achieved. The firm specializes in leadership capacity, power analysis and conflict resolution training. They work worldwide and have clients in 75 countries. 1. Why do you think the company hired you? 2. What is your basic philosophy and approach to working with conflict, power, and negotiation situations? 3. The company proudly proclaims that they train towards compassion and kindness. Why do you think that the firm claims that empathy, kindness, compassion is a priority for conflict resolution approaches? 4. Prior to starting your position, you were asked to participate in an assessment and workshop on emotional intelligence. Why do you think the company had you do the emotional intelligence workshop prior to an assignment with your own team and a client? 5. Add anything else you think would be important as a recently hired, senior level consultant in leadership, power and conflict resolution. Please answer questions. You may pick at least one topic out of points 2, 3, 4, and 5 to discuss in depth. Please submit a 5 to 10 pages APA style margins and spacing with a header and references to the drop box (Cover page and reference pages are not counted as pages). |
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MKT523WEEK4READINGS.docx
Global Product Management
For this module, you will prepare narrated presentations using PowerPoint presentation software. You will create your audio presentation by using an audio/video capturing tool. To access the capture tool, follow the tutorial found in the assignment descriptions.
For your signature assignment, you will synthesize the various aspects of product management and design and extend this into the global area. Using the lessons learned as they relate to the thinking harder mindset and the associated change leadership strategies in marketing, you will consider the following aspects as you take product management international.
· Major forces driving globalization and global product management
· Impacts of the uncertainty of global product management
· Conducting a global PESTEL environmental scanning process
· Strategic aspects exemplified by global product development
· Management of global opportunities
Take some time to explore the PESTEL process below:
Key to global product management is the concept of being “always on” and forever vigilant to the changing cultures and consumer behavior across the world. Ideally, product managers seek a standardized product strategy in order to maximize profits per unit by economies of scale and unit cost of production. However, product managers must be ever vigilant of the foreign market demand for localized or non-standardized products in order to satisfy the local demand. A standardized product strategy may not work in another region of the world.
You will bring together the previous weeks of learning as you assess a target market, undertake a brief environmental scan, consider the product fit, and then recommend a go-to-market strategy.
On the left-hand navigation, select the next content item to continue.
Product Management & Ethics
This week is a culmination of previous work as well because product managers must present a succinct product management strategy based on ethical principles. As with doctors, lawyers, accountants, and judges, product managers must conduct their work using the utmost integrity. There are numerous ethical guidelines that product managers must adhere to, including the following examples:
· Cause no harm in product development and use.
· Consider possible addiction or other aspects of product design that may be deleterious to health.
· Identify technological advances that present positives and negatives.
· Determine the global impact of ethical product development.
· Recognize the balance between consumer demand, harm, and company success.
As illustrated below, the bliss point is a measure of when people feel bliss following the addition of salt, sugar, or other additives to food. As with food, there is an ethical point relevant to other products and solutions. Making a cellphone exciting and colorful might actually make users stay engaged longer, which has an associated ethical aspect. Figure 6 below illustrates the bliss point.
Figure 6. The Bliss Point. This graph illustrates that increasing the saltiness of a food item improves the food's perceived taste until it becomes too salty, at which point the perceived quality of flavor declines. The apex where salt maximizes flavor is labeled the Bliss Point.
Ethical problems are arising out of the use of new technologies that are deleterious to health, safety, and the environment. Technological advancements like genetically modified food, radiation from mobile phones, and medical equipment malfunctions could be considered dilemmas rather than problems. Examples of defective services and products, or products that are innately dangerous such as alcohol, tobacco, fast automobiles, and chemical manufacturing, can be found all over the world.
Animal testing and their rights or the use of economically or socially deprived people for testing or experimentation are other areas of concern within production ethics. Ethics of transactions between the organization and the environment that lead to pollution, global warming, an increase in water toxicity, and diminishing natural resources have also been examined around the world.
The advent of the Internet and social media has dramatically changed the importance of effective marketing communication, especially in difficult situations where ethical standards must be upheld. You will explore what it means to be a good communicator in today's global economy. With the advent of global telecommunications through social media ecosystems and multimedia live streaming, the world of effective marketing communications changes daily. Many social media platforms are global but more effective regionally, such as but not limited to, WeChat in China and Twitter in the U.S.
As this course is drawing to a close, now is a time for analysis and reflection, and as such, you will review all materials and feedback from your professor. You will reconstruct and analyze the course attributes and synthesize them into your personal growth in product and change leadership within the marketing domain.
Finally, you will coalesce and compile the key attributes of the course to compile a change leadership-styled product management checklist. Such a checklist is portable by nature and will become a companion to you in your journey into the global world of marketing.
References
Keast, R. (2012, June 27). Recipe for disaster: Creating a food supply to suit the appetite. The Conversation.
MKT523Module4Assignment8instructions.docx
Assignment 8: Create a Code of Ethics Checklist for Product Managers
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Instructions For this final assignment, produce a checklist to assist product managers in making ethical decisions. Please use more as needed based upon readings, your personal research, and recommendations. Using your thinking harder mindset and considering a global and diverse perspective will help you deliver a 10-point ethics checklist. Consider a product you would like to develop for personal use as the basis to develop your checklist. What follows are a few suggestions to get your mind into the ethics mindset, but you must create your own and in unison with your product idea: · Identify an ethical issue that may manifest from your new product idea. · Identify if a race, color, or creed that could be impacted by the product. · Identify the impact of your product in other countries. · Identify what each party would expect you do to do about any ethical issues that may arise. · Identify reasonable options that might satisfy the user and the company. · Identify potential consequences of your actions. · Determine a recommended action plan. Length: A 10-point ethical checklist References: Include a minimum of 2 scholarly resources. The completed assignment should include a description of your product and 10 point ethics checklist, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing must use headers, use complete sentences, should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to National University's Academic Integrity Policy. Grading This assignment is worth 10 points and is due by Saturday at 11:59 PM. |
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Due on Dec 22, 2024 11:59 PM Available until Dec 22, 2024 11:59 PM. Access restricted after availability ends. |
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Rubric Name: Assignment 8
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Criteria |
Well done |
Satisfactory |
Needs Work |
Criterion Score |
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All assignment requirements addressed |
1 point |
0.7 points |
0.5 points |
Score of All assignment requirements addressed, / 1 |
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Each checklist item is relevant & distinguishable |
2 points |
1.5 points |
1 point |
Score of Each checklist item is relevant & distinguishable, / 2 |
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Each checklist item is clearly developed and supported |
3 points |
2.1 points |
1.5 points |
Score of Each checklist item is clearly developed and supported, / 3 |
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Course concepts are used |
3 points |
2.1 points |
1.5 points |
Score of Course concepts are used, / 3 |
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APA, sentence structure, grammar, spelling |
1 point |
0.7 points |
0.1 points |
Score of APA, sentence structure, grammar, spelling, / 1 |
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MKT523Module4Assignment7instructions.docx
Assignment 7: Signature Assignment: Develop a Multimedia Global Market Assessment and Strategy Presentation
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Background The core ethos of this assignment directly correlates to the thinking harder approach to product management in the global realm. Consider previously covered topics such as product management stages, uncertainty, voice of the customer, and synchronicity of the target strategy and the greater corporate business strategy. Instructions Assume the board of directors for the company you originally selected for Assignment 3 plans to enter a new foreign market with one of its most popular products. This is not the first time foreign entry is being attempted, and the company has faced both success and failure internationally .(THE COMPANY I DID IN MY ASSIGNMENT 3 WAS IBM) For the next board meeting, prepare a global market assessment and strategy for a new foreign entry of your choosing. Your strategy document (ie assignment) should include: · Background/Situation · Country PEST · Company SWOT · Available Markets Comparison (US vs foreign) · Primary Target Market · Strategic Analysis · QFD Strategy · Additional Required Marketing Strategy Use your knowledge of the past and present to develop your supported perspective in your submissions. Length: 6 to 10 pages not including cover page, reference page. References: Include a minimum of 5 scholarly resources. The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to National University's Academic Integrity Policy. Grading This assignment is worth 25 points and is due by Sunday at 11:59 PM. |
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Due on Dec 22, 2024 11:59 PM Available until Dec 22, 2024 11:59 PM. Access restricted after availability ends. |
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Rubric Name: Assignment 7
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Criteria |
Well done |
Acceptable |
Needs Work |
Criterion Score |
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All assignment requirements addressed |
2 points |
1.5 points |
1 point |
Score of All assignment requirements addressed, / 2 |
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Country PEST |
4 points |
3 points |
2 points |
Score of Country PEST, / 4 |
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Company SWOT |
4 points |
3 points |
2 points |
Score of Company SWOT, / 4 |
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Available Markets Comparison (US vs foreign) Primary Target Market |
4 points |
3 points |
2 points |
Score of Available Markets Comparison (US vs foreign) Primary Target Market, / 4 |
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QFD Strategy |
4 points |
3 points |
2 points |
Score of QFD Strategy, / 4 |
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Additional Required Marketing Strategy |
4 points |
3 points |
2 points |
Score of Additional Required Marketing Strategy, / 4 |
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APA, sentence structure, grammar, spelling |
3 points |
2.1 points |
1 point |
Score of APA, sentence structure, grammar, spelling, / 3 |
Total
Score of Assignment 7,
/ 25
Overall Score
Level 4
11 points minimum
Level 3
8 points minimum
Level 2
5 points minimum
Level 1
0 points minimum
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LED605WeekfourReflectiveEssayInstructions.docx
Week Four Assignment - Reflective Essay
Top of Form
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Hide Assignment Information |
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Turnitin™ |
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Instructions |
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Instructions Read the two sections in subprocesses. Write a 2 pages reflective essay on a reading or a video that made you pause, take some notes and revise your way of seeing concerning leadership, power dynamics, and conflict resolution situations. |
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