Business & Finance HOMEWORK

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Instructions

Final Assignment Instructions

You are the Marketing Manager for a company. Your boss has asked you to prepare a Marketing Plan for your product/service/product line for next calendar year. Your goal is to convince your boss to give you the budget for your Marketing Plan.

 The marketing plan will be in form of a PowerPoint presentation.

 It will include all the elements in the image below.

 In each module, you will complete slides that will form part of the final PowerPoint presentation.

  Assignment 1: Begin Your Marketing Plan for a Product/Service/Product Line

Choose a company to complete a Marketing Plan (final assignment) on. It can be one of the following:

· a well-known large enterprise “(Century 21 Real Estate Brokerage)

· a small-medium sized business (SMB) you know personally

· your own family business (may be operating or you plan to open)

For Assignment 1, you will only be completing the first three: Mission Statement, SWOT, Business Goals.

You will choose the Product/Service in Assignment 2.

Complete PowerPoint slides for each of the following but  UPLOAD the PDF:

<<1 slide only per black bullet below. Total of 4 slides for this module>>

Place your brand name at the same place on every slide. Use every chance you get to promote your brand!

· Title Slide:  "Marketing Plan for ABC Product for XYZ Company. Your name.

· Company Overview: (include image of company logo)

· Vision Statement (only 1 sentence. You can find them on google.)

· Industry, Size of market, and Growth Rate (Nike is in the sports equipment and apparel industry. Size of market is market size was valued at USD 542 billion in 2021 and has a growth rate of CAGR of 7.4%.  source )

· (Sales to businesses) B2B and/or B2C (sales to consumers) and/or B2G (sales to government)? With Nike there is only B2C.

· Product categories? (Found on the company's homepage in the top navigation bar. For example, for Nike, it's Men, Women, Kids, and Jordan.

· Complete a SWOT analysis for our company. Strengths and Weaknesses of our Company + Opportunities and Threats facing the industry we’re in. (See image below.)

· Corporate Goals (Identify three goals for the company in general for the upcoming year. You can google them or make them up. Usually, goals are sales revenues goals for the year, new product lines they want to move into, DEI…)

Slide Best Practices:

· Do not use complete sentences.

· Use business language which is clear, concise, and uses simple language.

Cite at least two sources either business or academic. On business presentations, cite the sources at the bottom of the slide where it was cited.

Incorporate at least five vocabulary terms from the textbook. 

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Instructions

Instructions

Write paper as a participant observer for your group as it co-creates the final paper.

Create, complete, and include an observation form.  

Also discuss  

· your observations on how the group / team operated and its effectiveness.  

· the leadership of the team 

· how course principles “showed up” in the team dynamic, with at least 5 examples.  

Length: 3–4 pages, not including title and reference pages 

The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards. 

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Instructions

Instructions

Include the following in your paper: 

· Complete and rate yourself on the Collaborative Leader Profile (pages 84-90 in Robinson and Rose (2007)  Teams for a New Generation: A facilitator's field guide, Authorhouse). 

· Discuss your 4 scores, reflecting on how they have affected your leadership capacity. 

· Create a plan for improvement in each area. 

Length: 2–3 pages, not including title and reference pages 

The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards. 

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Assignment 4: Submit All Slides of Your Presentation as a PDF

Add Executive Summary slide and combine with all previous slides.

· Executive Summary (place at the end of the deck. Should capture the main ideas of your persuasive story.)

Total slides submitted should be: 12.

Upload the PDF version of your PowerPoint slides.

You are the Marketing Manager for a company. Your boss has asked you to prepare a Marketing Plan for your product/service for next calendar year. Your goal is to convince your boss to give you the budget for your REAL ESTATE Marketing Plan.

Best Practices:

· Incorporate the detailed recommendations I’ve made on your assignments so far.

· You will be graded on how persuasive you are. On the slides, I’ll be looking for a solid story where the information on each slide supports your hypothesis (which is your marketing plan – similar to paragraphs supporting your thesis in an essay.)

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Instructions

Instructions

Assume you are writing a published article for leadership practitioners in your field. Most of your readers are primarily interested in how to be more effective in situations that need leadership, therefore focus on the practical implications of group theory.  

However, you will need to introduce the group / team / leadership concepts with a brief explanation of their theories and cited research ethically per APA.  

Provide examples for each theory, showing how they can be useful in real-world situations.  

Length: 5–7 pages, not including title and reference pages 

References: Cite and quote from at least 3 resources   

Organize the article with theme sentences and paragraphs.   

Have smooth transitions between ideas.     

The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards. 

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Assignment 3: Submit Place, Promotion, Pricing and KPI slides

Complete PowerPoint slides for each of the following and include the previous week’s slides (with corrections made).  UPLOAD the PDF:

<<1 slide only per black bullet below.>>

· Place Strategy

· (Where and how will customers buy it? Channel partners? How will the product get there?)

· Promotion Strategy

· (what marketing channels specifically for your target buyer persona)

· Pricing Strategy (compared with competitors)

· Success Metrics Strategy

· How will success for your marketing plan be measured?

· 3 KPIs (Key Performance Indicators): Must be SMART (Specific  – Measurable – Achievable/Actionable – Relevant - Timebound) How will success for this Marketing Plan be measured? (for example: Realize sales revenues of $1m in Q1.)

·

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Prepare for the Final Paper

The final assignment is a final paper based on co-authoring an essay on the practical applications of group theory. The essay is written as a group project with assigned course colleagues. As co-authors, write the paper and be mindful of group concepts and dynamics as progress is made using reflection in action. Submit the same paper with all of the names included.

Create, complete, and include an observation form based on group dynamics to be used later for the final paper assignment. 

Forming a Group

To begin working, meet with the assigned group and begin “forming.” Decide how to complete the work together and plan / organize the co-creation of your final paper. It may be helpful to consider some traditional models of group formation to integrate with more recent theories and ideas. More traditional ideas include the theories of Bruce Tuckman (1965), Tuckman and Jensen, (1977), also found in the Johnson and Johnson course text, Chapter One. 

Concurrent Assignment: Being a Participant Observer

Using the guidelines on being a Participant Observer (PO) in the Johnson and Johnson text, also known as Group-as-a-Whole in other publications, create an observation form. Enter your observations about the forming stage onto the form, with additional comments.  

Continue to be a PO throughout the project. Reflect on how the principles in the course material “showed up” in your team process and include examples of at least 5 course principles in your observations.

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Assignment 2: Submit Persona, Product, and Value Proposition Slides

Complete PowerPoint slides for each of the following and include the previous week’s slides (with corrections made).  UPLOAD the PDF:

At this time, include the name of the product/service on the title slide.

Remember to place your logo at the same place on each slide. (Necessary for brand recognition.)

<<1 slide only per black bullet below.>>

· Target Buyer Persona (choose one: B2B, B2C or B2G)

· Use one of the examples below as a template.

· The nickname for the persona should reflect the need of the buyer persona.

· Common objections: what are some of the common objections you will hear your target buyer say before they buy?

· Product/Service Strategy

· Choose a product/service to complete the Marketing Plan for next year. Choosing an existing product/service is best.

(If you’ve chosen a large company (e.g. Puma), do not complete the plan for the entire company. Only choose one product/service.)

· Name of product/service

· include an image of your product/service

· competitive advantage

· 3 Benefits/Features

· Value Proposition

· Use template provided

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Instructions

Implicit Bias Self-Assessment and Reflection

1. To complete the IAT self-assessment, go to  Project Implicit

2. Click "Go to the demonstration tests” and read the information

3. Proceed to demo tests 

4. Complete at least three tests and obtain your results

5. Review the IAT background information - particularly about understanding and interpreting your results.

6. Reflect on your profile and answer these questions in a 3-5 pg APA formatted paper.

· What is your type and what are its characteristics?

· What are the pros and cons of your type?

· How do your biases / preferences affect the way you work with others?

· What strategies can you use to change your biases?

· How might member biases be changed and could this hamper effective leadership?

Note: 

The IAT is a tool to assist with self-reflection. The purpose of this assignment is to use the IAT as a way to reflect on our own potential for bias and change. 

Although there is validity to the IAT, like most self-assessment instruments, it is not perfect. You may want to take a test several times before drawing any conclusions.  

Length: 3-5 pages, not including title and reference pages 

The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards. 

Hide Assignment Information

Instructions

Final Assignment Instructions

You are the Marketing Manager for a company. Your boss has asked you to prepare a Marketing Plan for your product/service/product line for next calendar year. Your goal is to convince your boss to give you the budget for your Marketing Plan.

 The marketing plan will be in form of a PowerPoint presentation.

 It will include all the elements in the image below.

 In each module, you will complete slides that will form part of the final PowerPoint presentation.

  Assignment 1: Begin Your Marketing Plan for a Product/Service/Product Line

Choose a company to complete a Marketing Plan (final assignment) on. It can be one of the following:

· a well-known large enterprise “(Century 21 Real Estate Brokerage)

· a small-medium sized business (SMB) you know personally

· your own family business (may be operating or you plan to open)

For Assignment 1, you will only be completing the first three: Mission Statement, SWOT, Business Goals.

You will choose the Product/Service in Assignment 2.

Complete PowerPoint slides for each of the following but  UPLOAD the PDF:

<<1 slide only per black bullet below. Total of 4 slides for this module>>

Place your brand name at the same place on every slide. Use every chance you get to promote your brand!

· Title Slide:  "Marketing Plan for ABC Product for XYZ Company. Your name.

· Company Overview: (include image of company logo)

· Vision Statement (only 1 sentence. You can find them on google.)

· Industry, Size of market, and Growth Rate (Nike is in the sports equipment and apparel industry. Size of market is market size was valued at USD 542 billion in 2021 and has a growth rate of CAGR of 7.4%.  source )

· (Sales to businesses) B2B and/or B2C (sales to consumers) and/or B2G (sales to government)? With Nike there is only B2C.

· Product categories? (Found on the company's homepage in the top navigation bar. For example, for Nike, it's Men, Women, Kids, and Jordan.

· Complete a SWOT analysis for our company. Strengths and Weaknesses of our Company + Opportunities and Threats facing the industry we’re in. (See image below.)

· Corporate Goals (Identify three goals for the company in general for the upcoming year. You can google them or make them up. Usually, goals are sales revenues goals for the year, new product lines they want to move into, DEI…)

Slide Best Practices:

· Do not use complete sentences.

· Use business language which is clear, concise, and uses simple language.

Cite at least two sources either business or academic. On business presentations, cite the sources at the bottom of the slide where it was cited.

Incorporate at least five vocabulary terms from the textbook.