Business & Finance - Financial markets Assignment 4 BUSN

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Technological, Political-Legal, Socio-Cultural, and Economic

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03.05.2025
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BUSweek4.docx

Course Objectives:

· Students will become familiar with business theories and approaches relating to various business environments (Domestic, Global, Technological, Political-Legal, Socio-Cultural, and Economic).

· Students will evaluate the business environments and practices of selected companies.

· Students will evaluate the business environments of a company identified as a "worst" company to learn why it is not successful.

· Students will apply successful company strategies and business theory to recommend a successful strategy for the worst company.

For your selected worst company ( you selected in Week 1 Assignment), analyze what it takes to make it in the Domestic and Global Environments. Determine the government regulations for your company in the differing countries where your selected worst company operates. Choose two (2) foreign countries to compare to the U.S./Domestic ( EXCLUDING Canada and Mexico). Refer to Week 3 Lesson for more information and details. Also this week you begin to identify barriers in the environments for your chosen worst company. Continue to Lesson 4 for more information and details.

For the Technological Environment: This includes how the rapid pace of change in production processes and product innovation affect a business. The technological environment also consists of what affects the technology and which can create new products, new markets, and new marketing opportunities in the way a business operates in the technological environment. Consult your readings for the definitions of hard and soft technologies and apply to your discussion.

LO - 1 – Identifying one of the business environments used in this course, the student will be able to discuss that environment’s past, present, and future with the use one business theorist.

LO - 2 – Given a chosen company, the student will determine how government regulations affect the company and how to overcome barriers within the Domestic Environment using business theory

LO - 3 – Given a chosen company, the student will assess barriers raised by government regulations in the company's Global Environment and identify strategies for success given these barriers.

LO - 4 – Given a chosen company, the student will detect and evaluate the company's hard and soft technology using both the Domestic and Global environments of the company.

PROMPT: Research the domestic, global, and technological environments of your selected worst company and write an essay in APA7 format that covers the following:

1. Identify the company you selected in Week 1, describe the nature of its industry, and describe the domestic environment (home company). For example, U.S. Air operates in the airline industry. Its home country and domestic environment are the United States.

a. Summarize the company’s industry, how long it has been in business and its worst attributes. b. Investigate and explain the domestic government regulations associated with the company's industry.

2. Describe the company's global environment ( cover at least two 2 foreign countries where the company does business -- NOT Mexico or Canada );

a. What are the characteristics of the Global Environment that best suit the company for success?

3. Identify the hard and soft technologies environment used for both domestic and global environments of your company. This topic is not about computers or software; refer to the definitions of these technologies in your lesson and readings.

4. Identify and explain the barriers for your company in the domestic, global, and technological environments barriers and how the company does or can overcome these barriers?

Further Instructions:

• Organize your paper using topic headings (APA7 format) • Research requirement: minimum 2 sources with at least one source from your required readings. • Minimum page requirement: 4 pages in APA7 format; maximum: 6 pages. • For further guidance please review the Grading Rubric for this assignment. How do you "grade" your draft?

Grading Rubric:

A rubric is provided for your convenience that details how this assignment will be graded. Please review it carefully prior to submitting your assignment. If the grading rubric does not auto-populate here, please see it by visiting the Assignment details under Course Tools.

Assignment1.docx

NAME:

Question	Your Answer	Points Possible	Earned
1. 1. Select ONE company from the dropdown list	Monster Beverage	10
1. 2. Select 2 countries. 2. ONE from each of dropdown lists that you will use throughout the case study i.e., ONE country from the Northern Hemisphere ONE country from the Southern Hemisphere	Germany	Brazil	20
1. 3. Briefly explain at least two reasons why your chosen company was/is considered a “worst.” Examples of reasons might include employee issues; customer or consumer complaints; financial problems; law violations; litigation; environmental or social issues	Monster Beverage is dubbed the “worst” corporation due to expanding energy drink health and safety problems. The corporation is related to various negative health consequences, notably in teens and young adults, its major customers. Monster product abuse has been linked to heart disease, high blood pressure, and mortality. Monster was investigated by the FDA in 2012 after five deaths were linked to the drink (Costantino et al., 2023). The FDA did not prove Monster was the cause, but the case showed the dangers of highly caffeinated beverages sold with little regulation and strong child marketing. Monster's refusal to change labeling and marketing to minors have earned it medical experts' and advocacy groups' disapproval. Monster Beverage's controversial marketing strategy has been accused of targeting youngsters despite the consequences of high caffeine intake in teens. Monster targets teens and young people with edgy branding, extreme sports sponsorships, and social media marketing. The American Academy of Pediatrics has slammed the corporation for making energy drinks seem “cool” or innocuous. Bleakley et al. (2022) discovered that energy drink firms, particularly Monster, disproportionately marketed on adolescent-friendly TV and online material. Aggressive marketing harms public health messaging and poses corporate responsibility problems. Monster's youth-focused branding in the U.S. and internationally has worsened its already poor reputation since many countries regulate energy drink sales to minors. Monster Beverage has been criticized for terrible labor standards and workplace culture. Many former employees reported sexual harassment, discrimination, and retaliation at the company in 2018 (Spiliopoulou & Witcomb, 2022). Monster and several of its officials were sued for allegedly mistreating women and failing to handle these allegations. Vivien Killilea, a former executive, sued for being fired for speaking out against harassment and sexism in the firm. These charges indicate a poisonous executive culture, which undermines the company's rules and leadership. Monster denies the charges, but the public and employee rights groups have criticized their volume and severity. Monster Beverage has also been criticized for its environmental sustainability and transparency issues. Monster scored low in environmental categories due to its lack of environmental disclosures and corporate responsibility measures, according to Boiral et al. (2024). Monster lacks transparency on carbon emissions, energy use, waste management, and environmental goals, unlike many of its competitors. Environmental watchdogs and investment research groups like As You Sow and MSCI ESG Research have rated this lack of accountability poorly. Companies are obliged to disclose and improve their environmental impact as climate change and sustainability gain emphasis. Monster's lack of corporate responsibility and transparency have bolstered its unfavorable reputation.	50
4. cite in full APA format at least 2 reference sources supporting your answers. At least 1 of these sources must support why your chosen company is a “worst.”	Bleakley, A., Ellithorpe, M., Jordan, A., Hennessy, M., & Stevens, R. (2022). A content analysis of sports and energy drink advertising. Appetite, 174(106010), 106010. https://doi.org/10.1016/j.appet.2022.106010 Boiral, O., Brotherton, M., Talbot, D., & Guillaumie, L. (2024). Assessing and managing environmental, social, and governance risks in agri‐food companies. Corporate Social-Responsibility and Environmental Management. https://doi.org/10.1002/csr.2884 Costantino, A., Maiese, A., Lazzari, J., Casula, C., Turillazzi, E., Frati, P., & Fineschi, V. (2023). The Dark Side of Energy Drinks: A Comprehensive Review of Their Impact on the Human Body. Nutrients, 15(18), 3922. https://doi.org/10.3390/nu15183922 Spiliopoulou, A., & Witcomb, G. L. (2022). An Exploratory Investigation Into Women’s Experience of Sexual Harassment in the Workplace. Violence against Women, 29(9), 107780122211149. https://doi.org/10.1177/10778012221114921	20
TOTAL		100

BUSN310 Week 1 Worksheet 2025_1

Assignment1.docx

NAME:

Question	Your Answer	Points Possible	Earned
1. 1. Select ONE company from the dropdown list	Monster Beverage	10
1. 2. Select 2 countries. 2. ONE from each of dropdown lists that you will use throughout the case study i.e., ONE country from the Northern Hemisphere ONE country from the Southern Hemisphere	Germany	Brazil	20
1. 3. Briefly explain at least two reasons why your chosen company was/is considered a “worst.” Examples of reasons might include employee issues; customer or consumer complaints; financial problems; law violations; litigation; environmental or social issues	Monster Beverage is dubbed the “worst” corporation due to expanding energy drink health and safety problems. The corporation is related to various negative health consequences, notably in teens and young adults, its major customers. Monster product abuse has been linked to heart disease, high blood pressure, and mortality. Monster was investigated by the FDA in 2012 after five deaths were linked to the drink (Costantino et al., 2023). The FDA did not prove Monster was the cause, but the case showed the dangers of highly caffeinated beverages sold with little regulation and strong child marketing. Monster's refusal to change labeling and marketing to minors have earned it medical experts' and advocacy groups' disapproval. Monster Beverage's controversial marketing strategy has been accused of targeting youngsters despite the consequences of high caffeine intake in teens. Monster targets teens and young people with edgy branding, extreme sports sponsorships, and social media marketing. The American Academy of Pediatrics has slammed the corporation for making energy drinks seem “cool” or innocuous. Bleakley et al. (2022) discovered that energy drink firms, particularly Monster, disproportionately marketed on adolescent-friendly TV and online material. Aggressive marketing harms public health messaging and poses corporate responsibility problems. Monster's youth-focused branding in the U.S. and internationally has worsened its already poor reputation since many countries regulate energy drink sales to minors. Monster Beverage has been criticized for terrible labor standards and workplace culture. Many former employees reported sexual harassment, discrimination, and retaliation at the company in 2018 (Spiliopoulou & Witcomb, 2022). Monster and several of its officials were sued for allegedly mistreating women and failing to handle these allegations. Vivien Killilea, a former executive, sued for being fired for speaking out against harassment and sexism in the firm. These charges indicate a poisonous executive culture, which undermines the company's rules and leadership. Monster denies the charges, but the public and employee rights groups have criticized their volume and severity. Monster Beverage has also been criticized for its environmental sustainability and transparency issues. Monster scored low in environmental categories due to its lack of environmental disclosures and corporate responsibility measures, according to Boiral et al. (2024). Monster lacks transparency on carbon emissions, energy use, waste management, and environmental goals, unlike many of its competitors. Environmental watchdogs and investment research groups like As You Sow and MSCI ESG Research have rated this lack of accountability poorly. Companies are obliged to disclose and improve their environmental impact as climate change and sustainability gain emphasis. Monster's lack of corporate responsibility and transparency have bolstered its unfavorable reputation.	50
4. cite in full APA format at least 2 reference sources supporting your answers. At least 1 of these sources must support why your chosen company is a “worst.”	Bleakley, A., Ellithorpe, M., Jordan, A., Hennessy, M., & Stevens, R. (2022). A content analysis of sports and energy drink advertising. Appetite, 174(106010), 106010. https://doi.org/10.1016/j.appet.2022.106010 Boiral, O., Brotherton, M., Talbot, D., & Guillaumie, L. (2024). Assessing and managing environmental, social, and governance risks in agri‐food companies. Corporate Social-Responsibility and Environmental Management. https://doi.org/10.1002/csr.2884 Costantino, A., Maiese, A., Lazzari, J., Casula, C., Turillazzi, E., Frati, P., & Fineschi, V. (2023). The Dark Side of Energy Drinks: A Comprehensive Review of Their Impact on the Human Body. Nutrients, 15(18), 3922. https://doi.org/10.3390/nu15183922 Spiliopoulou, A., & Witcomb, G. L. (2022). An Exploratory Investigation Into Women’s Experience of Sexual Harassment in the Workplace. Violence against Women, 29(9), 107780122211149. https://doi.org/10.1177/10778012221114921	20
TOTAL		100