Business & Finance Company Report: Company, Industry and Economic Analysis Assignment

COMPANY REPORT: COMPANY, INDUSTRY AND ECONOMIC ANALYSIS

ASSIGNMENT INSTRUCTIONS

OVERVIEW

A business valuation report is a typical work product of a professional business appraisal done

for a small business client. The report documents the important elements of the business

valuation that meet the client’s objectives while providing consistent and accurate results. Over

the next few weeks, you will create a complete valuation report for your chosen company. This

process will be divided into three parts:

1. Company, Industry and Economic Analysis

2. Financial Statement and Company Risk Analysis

3. Valuation Estimates and Recommendations

NOTE WELL: FOR ALL PARTS OF THIS ASSIGNMENT IGNORE THE COMPANY’S

STOCK PRICE. YOU SHOULD ASSUME THAT YOUR COMPANY IS PRIVATE (I.E., STOCK

DOES NOT TRADE ON AN EXCHANGE) AND THUS YOU DO NOT KNOW THE PRICE OF

THE COMPANY’S STOCK OR THE MARKET VALUE OF THE COMPANY (THAT IS WHAT

YOU WILL ULTIMATELY ESTIMATE). THE REASON YOU ARE USING A “REAL”

COMPANY FOR THIS REPORT IS TO OBTAIN FINANCIAL DATA THAT IS FREE AND

MOST LIKELY FAIRLY RELIABLE/ACCURATE.

INSTRUCTIONS

For this assignment, you must write the first part of the complete valuation report. This section of

the report discusses the company, the industry in which the company operates, and the economic

outlook that may impact the company’s value. The following three major topics (i.e., Business

Description, Industry and Trends, and Economic Outlook) must be included in your paper (the

bullet point items under each topic are suggestions; you may discuss all, some of these items, or

completely different items):

Business Description

• Description of the company, its industry, size and location

• Brief history of the business from its inception to the current period

• Nature of the Business

• Products or Services

• Key markets served

• Key customers and/or suppliers

• Marketing strategies

• Key competitive strengths/weaknesses/protections/exposures

• Business risks

• Other

Industry and Trends

• Major competitors

• Growth prospects

• Potential threats and benefits for the overall industry

• Other

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Economic Outlook

• GDP, inflation, interest rate, unemployment, and other forecasts

• Commodity prices and exchange rates

• The political environment

• Potential business tax rate changes

• The overall state of business investment and capital spending

• Other

The items you choose to discuss for each major topic depend on your company and what you

believe is important to the valuation of the business.

• Assignment length: At least 10 pages, double-spaced (excluding title page and

references) in current APA format.

• Number of citations: At least 6 (with a minimum of 2 articles per major topic).

Remember: any article/source listed in your references must be cited at least once in your

paper.

• Accepted sources: Books or other scholarly/professional sources. Remember,

Investopedia, Wikipedia, websites, periodicals (e.g., newspaper, magazine, newsletters),

and blogs are not scholarly/professional sources. You can use these in your paper (if

properly cited), but they do not count towards the required number of citations.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.