Business

Combined Assignment 1: Business Accounting, Business Analysis and Principles of marketing.

Project Description:

Task 1: For a selected organization, identify primary and secondary sources of data concerning costing, pricing and investment decision-making techniques. Use business presentation tools to construct a presentation to communicate your data, results and conclusions to an appropriate audience. 

- Choose and plan appropriate survey methods, sampling techniques and questionnaires and collect data;

- Explain how appropriate accounting techniques support effective decision-making, including pricing and investment decisions. In so doing, you should explain budgets, calculations of unit cost, selected investment appraisal techniques and identify the sources of finance available to a business.

Task 2: For your selected organization, use financial and management accounting techniques to explain, record and interpret financial data, financial statement and presentation of budgets. Your response should feature:

- comparison of different types of financial statement and their appropriateness for different types of business.

- Explanation and application of management accounting techniques to classify and calculate costs; to prepare budgets for your selected organization. In your response, you should:

- classify different types of cost.

- use different costing methods for tour calculations.

- select appropriate budget methods for preparation of a budget.

Task 3: For a selected organization:

- Explain the elements of the marketing concept and processes and their relation to the costs and benefits of its marketing orientation.

- Propose segmentation, targeting and positioning criteria for its products and/or services in response to existing marketing problems/issues.{For example: how would 2 major retail organizations such as Tesco or Marks and Spencer respond to their problems?}

- Differentiate between the marketing mix and the extended marketing mix, and explain the role of the marketing mix in sustaining competitive advantage.